Aiming Big with Small Cars

Emergence of a Lead Market in India

Business & Finance, Management & Leadership, Production & Operations Management, Nonfiction, Science & Nature, Science
Cover of the book Aiming Big with Small Cars by Cornelius Herstatt, Rajnish Tiwari, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Cornelius Herstatt, Rajnish Tiwari ISBN: 9783319020662
Publisher: Springer International Publishing Publication: October 28, 2013
Imprint: Springer Language: English
Author: Cornelius Herstatt, Rajnish Tiwari
ISBN: 9783319020662
Publisher: Springer International Publishing
Publication: October 28, 2013
Imprint: Springer
Language: English

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.

More books from Springer International Publishing

Cover of the book Information Search, Integration, and Personalization by Cornelius Herstatt, Rajnish Tiwari
Cover of the book Antibacterials by Cornelius Herstatt, Rajnish Tiwari
Cover of the book The Semantics and Pragmatics of Quotation by Cornelius Herstatt, Rajnish Tiwari
Cover of the book Children, Dogs and Education by Cornelius Herstatt, Rajnish Tiwari
Cover of the book Advances in Smart Vehicular Technology, Transportation, Communication and Applications by Cornelius Herstatt, Rajnish Tiwari
Cover of the book Sociology in Russia by Cornelius Herstatt, Rajnish Tiwari
Cover of the book Recent Advances in Computational Engineering by Cornelius Herstatt, Rajnish Tiwari
Cover of the book An Introduction to Modern Analysis by Cornelius Herstatt, Rajnish Tiwari
Cover of the book Knowledge Science, Engineering and Management by Cornelius Herstatt, Rajnish Tiwari
Cover of the book Intelligent Robotics and Applications by Cornelius Herstatt, Rajnish Tiwari
Cover of the book Pot-Pollen in Stingless Bee Melittology by Cornelius Herstatt, Rajnish Tiwari
Cover of the book Formal Methods: Foundations and Applications by Cornelius Herstatt, Rajnish Tiwari
Cover of the book Glial Amino Acid Transporters by Cornelius Herstatt, Rajnish Tiwari
Cover of the book Combatting Jihadist Terrorism through Nation-Building by Cornelius Herstatt, Rajnish Tiwari
Cover of the book Baudrillard and the Culture Industry by Cornelius Herstatt, Rajnish Tiwari
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy