Aiming Big with Small Cars

Emergence of a Lead Market in India

Business & Finance, Management & Leadership, Production & Operations Management, Nonfiction, Science & Nature, Science
Cover of the book Aiming Big with Small Cars by Cornelius Herstatt, Rajnish Tiwari, Springer International Publishing
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Author: Cornelius Herstatt, Rajnish Tiwari ISBN: 9783319020662
Publisher: Springer International Publishing Publication: October 28, 2013
Imprint: Springer Language: English
Author: Cornelius Herstatt, Rajnish Tiwari
ISBN: 9783319020662
Publisher: Springer International Publishing
Publication: October 28, 2013
Imprint: Springer
Language: English

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.

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This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.

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