Rajnish Tiwari: 1 book
Aiming Big with Small Cars
Emergence of a Lead Market in India
Language: English
Release Date: October 28, 2013
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation....
