Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development

Business & Finance, Marketing & Sales
Cover of the book Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development by Asligul Aktas, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Asligul Aktas ISBN: 9783640626427
Publisher: GRIN Publishing Publication: May 19, 2010
Imprint: GRIN Publishing Language: English
Author: Asligul Aktas
ISBN: 9783640626427
Publisher: GRIN Publishing
Publication: May 19, 2010
Imprint: GRIN Publishing
Language: English

Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.3, University of Applied Sciences Giessen, language: English, abstract: This study fundamentally attempts to investigate current mobile marketing and advertising market, to examine current mobile marketing applications and to analyze three selected Best Practices and the future development of mobile marketing. The study consists of five main sections. First section consists of two parts, namely Introduction and Problem Statement. Introduction part covers a brief presentation about the subject of the study and the research objectives. And Problem Statement part discusses the stimulating factors to apply this research. The next section, which is Background Information, discusses the structural frame and the distinctive aspects of Mobile Marketing, the factors influencing consumer attitude towards mobile marketing, as well as measurement fundamentals of mobile marketing campaigns. This is followed by an Analysis of Current Mobile Marketing Applications including three selected Best Practices. Subsequently, Future Development of Mobile Marketing section explores the anticipations of the way towards which Mobile Marketing progresses and how the mobile technologies shape the development. Too, Key Success Factors of Mobile Marketing are investigated in this section. Finally, the fifth section concludes with a discussion about key findings of the study. Limitations of the Research and Recommendations for Further Research are provided to highlight the study. The writer pays attention that the study comprises her own reflections and original contributions. Keywords: Mobile Advertising, Mobile Marketing Applications, Best Practices in Mobile Marketing, Key Success Factors of Mobile Marketing, Future Developments on Mobile Marketing

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.3, University of Applied Sciences Giessen, language: English, abstract: This study fundamentally attempts to investigate current mobile marketing and advertising market, to examine current mobile marketing applications and to analyze three selected Best Practices and the future development of mobile marketing. The study consists of five main sections. First section consists of two parts, namely Introduction and Problem Statement. Introduction part covers a brief presentation about the subject of the study and the research objectives. And Problem Statement part discusses the stimulating factors to apply this research. The next section, which is Background Information, discusses the structural frame and the distinctive aspects of Mobile Marketing, the factors influencing consumer attitude towards mobile marketing, as well as measurement fundamentals of mobile marketing campaigns. This is followed by an Analysis of Current Mobile Marketing Applications including three selected Best Practices. Subsequently, Future Development of Mobile Marketing section explores the anticipations of the way towards which Mobile Marketing progresses and how the mobile technologies shape the development. Too, Key Success Factors of Mobile Marketing are investigated in this section. Finally, the fifth section concludes with a discussion about key findings of the study. Limitations of the Research and Recommendations for Further Research are provided to highlight the study. The writer pays attention that the study comprises her own reflections and original contributions. Keywords: Mobile Advertising, Mobile Marketing Applications, Best Practices in Mobile Marketing, Key Success Factors of Mobile Marketing, Future Developments on Mobile Marketing

More books from GRIN Publishing

Cover of the book Benito Cereno: Delano -The Unreliable Narrator by Asligul Aktas
Cover of the book Governing family enterprises and implications for performance - a financial perspective by Asligul Aktas
Cover of the book Forms of Opposites in Lewis Carroll's Alice Books by Asligul Aktas
Cover of the book Ecological concerns and their collective realisation in Ernest Callenbach´s 'Ecotopia' by Asligul Aktas
Cover of the book Syntax changing of the verb phrase from Shakespearian English to the present by Asligul Aktas
Cover of the book Women's participation in urban development programmes by Asligul Aktas
Cover of the book American Foreign Policy in the Third World Countries by Asligul Aktas
Cover of the book Tomb or Womb: The Freudian Approach to Live Burial in Edgar Allan Poe's 'The Fall of the House of Usher' and 'The Premature Burial' by Asligul Aktas
Cover of the book Ticketek.com Fit for E-Commerce in 2003? by Asligul Aktas
Cover of the book Mad Max - An Australian Cult Classic by Asligul Aktas
Cover of the book Beitrag zum Jahr der Mathematik 2008 by Asligul Aktas
Cover of the book The Preemptive Straw Man - A Critique of Sherman Alexie's 'Toughest Indian in the World'. by Asligul Aktas
Cover of the book 'Violent and Sly' - Negative stereotypes of Mexican-American men in the american media by Asligul Aktas
Cover of the book Tense and Aspect - The Past Perfect by Asligul Aktas
Cover of the book Lesson Plan for Aldous Huxley's 'Brave New World' by Asligul Aktas
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy