Analysis of Puma's current Marketing Communications Programme

Business & Finance, Marketing & Sales
Cover of the book Analysis of Puma's current Marketing Communications Programme by Daniel Hischer, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Daniel Hischer ISBN: 9783638065467
Publisher: GRIN Verlag Publication: June 18, 2008
Imprint: GRIN Verlag Language: English
Author: Daniel Hischer
ISBN: 9783638065467
Publisher: GRIN Verlag
Publication: June 18, 2008
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction, University of Strathclyde, 32 entries in the bibliography, language: English, abstract: Today's sportswear has undergone a significant transformation from its functional past to an all-embracing concept belonging to modern culture, fashion and competitive sports. The term itself encompasses high functioning performance clothing, footwear and casual leisurewear. Predominantly, the term is understood to include high profile sporting brands such as Adidas, Nike, Reebok and Puma, but many smaller niche brands also fall in this category, such as New Balance Running or Calloway Golf. This essay offers an initial analysis of the wider sportswear industry, its make-up and current trends. Following this a deeper analysis of the integrated marketing communications of Puma is conducted.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction, University of Strathclyde, 32 entries in the bibliography, language: English, abstract: Today's sportswear has undergone a significant transformation from its functional past to an all-embracing concept belonging to modern culture, fashion and competitive sports. The term itself encompasses high functioning performance clothing, footwear and casual leisurewear. Predominantly, the term is understood to include high profile sporting brands such as Adidas, Nike, Reebok and Puma, but many smaller niche brands also fall in this category, such as New Balance Running or Calloway Golf. This essay offers an initial analysis of the wider sportswear industry, its make-up and current trends. Following this a deeper analysis of the integrated marketing communications of Puma is conducted.

More books from GRIN Verlag

Cover of the book Der Chatraum als Ort der Begegnung - Möglichkeiten und Grenzen virtueller Kommunikation by Daniel Hischer
Cover of the book Ordre public Art. 6 EGBGB im internationalen Wirtschaftsrecht by Daniel Hischer
Cover of the book Dialekt und Akzent als Problem der Untertitelung und Synchronisation by Daniel Hischer
Cover of the book Der Yom-Kippur-Krieg: Wende im Nahen Osten? by Daniel Hischer
Cover of the book Führungsstile und deren Auswirkung auf die Entwicklung von Fußballspielern im Nachwuchsbereich by Daniel Hischer
Cover of the book Das Erstgespräch in der psychologischen Beratung by Daniel Hischer
Cover of the book Isaac Bashevis Singers autobiographische Skizze 'Ein Tag in Coney Island' by Daniel Hischer
Cover of the book Neue Wege der Hochschulfinanzierung. Eine Darstellung, Hintergruende und eine kritische Betrachtung des Studienkontenmodells by Daniel Hischer
Cover of the book Entwicklungslinien der Erlebnispädagogik - Kurt Hahn und die Erlebnistherapie by Daniel Hischer
Cover of the book Der Zerfall der Sowjetunion. Ursachensuche im Inneren der Perestroika am Beispiel von Valentin Rasputins 'Der Brand' by Daniel Hischer
Cover of the book Grundzüge der preußischen Schulreform im 19. Jahrhundert by Daniel Hischer
Cover of the book Golfstaaten und GCC by Daniel Hischer
Cover of the book Die Relevanz des Theodizee-Problems in dem Gedicht 'El male rachamim' von Yehuda Amichai by Daniel Hischer
Cover of the book Datenbereinigung und Datenübernahme von Altsystem nach mySAP ERP 2005 bei einem internationalen Automobilzulieferer by Daniel Hischer
Cover of the book Systemische Beratung und Therapie by Daniel Hischer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy