Analyzing and Reporting Focus Group Results

Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
Cover of the book Analyzing and Reporting Focus Group Results by Professor Richard A. Krueger, SAGE Publications
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Author: Professor Richard A. Krueger ISBN: 9781506339177
Publisher: SAGE Publications Publication: July 24, 1997
Imprint: SAGE Publications, Inc Language: English
Author: Professor Richard A. Krueger
ISBN: 9781506339177
Publisher: SAGE Publications
Publication: July 24, 1997
Imprint: SAGE Publications, Inc
Language: English

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.

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Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.

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