Analyzing Music in Advertising

Television Commercials and Consumer Choice

Business & Finance, Marketing & Sales, Consumer Behaviour, Advertising & Promotion
Cover of the book Analyzing Music in Advertising by Nicolai Graakjaer, Taylor and Francis
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Author: Nicolai Graakjaer ISBN: 9781317671893
Publisher: Taylor and Francis Publication: November 27, 2014
Imprint: Routledge Language: English
Author: Nicolai Graakjaer
ISBN: 9781317671893
Publisher: Taylor and Francis
Publication: November 27, 2014
Imprint: Routledge
Language: English

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

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