Nicolai Graakjaer: 1 book
Analyzing Music in Advertising
Television Commercials and Consumer Choice
Language: English
Release Date: November 27, 2014
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What...
