Apple's Growth in Chinese Market

Business & Finance, Industries & Professions, Distribution
Cover of the book Apple's Growth in Chinese Market by Sherry King, GRIN Publishing
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Author: Sherry King ISBN: 9783656610397
Publisher: GRIN Publishing Publication: March 6, 2014
Imprint: GRIN Publishing Language: English
Author: Sherry King
ISBN: 9783656610397
Publisher: GRIN Publishing
Publication: March 6, 2014
Imprint: GRIN Publishing
Language: English

Research Paper (postgraduate) from the year 2012 in the subject Business economics - Trade and Distribution, grade: B, King`s College London, language: English, abstract: The paper tries to understand and analyse the growth of Apple into Chinese market. The introduction section gives the background study of the subject. In chapter 2 the literature review analyses the theoretical perspectives of the marketing strategies and methods used by Apple incorporated and how the company has grown in the Chinese market. The marketing mix, distribution channels and supply chain of Apple Inc. have also been discussed including the challenges faced by the company in the Chinese market. Chapter three outlines the research methodology and the justifications for the methods. Chapter 4 presents the results of the study and discusses these findings based on the research objectives and research questions. The results have been presented in tables, figures in order to increase understanding and enhance interpretations of the findings. Chapter 5 provides conclusion and recommendations of the study.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (postgraduate) from the year 2012 in the subject Business economics - Trade and Distribution, grade: B, King`s College London, language: English, abstract: The paper tries to understand and analyse the growth of Apple into Chinese market. The introduction section gives the background study of the subject. In chapter 2 the literature review analyses the theoretical perspectives of the marketing strategies and methods used by Apple incorporated and how the company has grown in the Chinese market. The marketing mix, distribution channels and supply chain of Apple Inc. have also been discussed including the challenges faced by the company in the Chinese market. Chapter three outlines the research methodology and the justifications for the methods. Chapter 4 presents the results of the study and discusses these findings based on the research objectives and research questions. The results have been presented in tables, figures in order to increase understanding and enhance interpretations of the findings. Chapter 5 provides conclusion and recommendations of the study.

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