Investing in e-commerce for jewellery retailers

Guideline

Business & Finance, Entrepreneurship & Small Business, New Business Enterprises
Cover of the book Investing in e-commerce for jewellery retailers by Sascha Kurth, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sascha Kurth ISBN: 9783656035268
Publisher: GRIN Publishing Publication: October 24, 2011
Imprint: GRIN Publishing Language: English
Author: Sascha Kurth
ISBN: 9783656035268
Publisher: GRIN Publishing
Publication: October 24, 2011
Imprint: GRIN Publishing
Language: English

Bachelor Thesis from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: 1,3, , language: English, abstract: Abstract Purpose: The purpose of this study is to develop a basic guideline for jewellery retailers for an investment in e-commerce by handling the important success factors, difficulties and risks. Design/methodology/approach: Firstly, analysing previous results for important success factors, difficulties and risks general in e-commerce. Secondly, expert interviews with four ecommerce start-up managers and one consultant for the jewellery industry to analyse the special challenges in e-commerce for jewellery retailers. Thirdly, by combining these results and appropriate solution approaches based on the expert interviews and further literature developing a basic guideline how to handle these factors at an investment in e-commerce. Findings: Many general e-commerce success factors, difficulties and risks in e-commerce apply also for the jewellery retailers. For jewellery retailers the picture quality, page design and customer trust is more important as in other industries. Limitations: The focus of study and guideline is on e-commerce for B2C jewellery retailers, there is no examination about product development or selection. Furthermore it is focus on the behaviours in western Europe and excluded the gems market. Practical Implication: The study helps jewellery retailers at their investment in e-commerce by facilitate to handle the important success factors and difficulties, as well as to protection for pitfalls by using the developed guideline. Originality/value: The study developed unique guideline for jewellery retailers for an investment in e-commerce.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Bachelor Thesis from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: 1,3, , language: English, abstract: Abstract Purpose: The purpose of this study is to develop a basic guideline for jewellery retailers for an investment in e-commerce by handling the important success factors, difficulties and risks. Design/methodology/approach: Firstly, analysing previous results for important success factors, difficulties and risks general in e-commerce. Secondly, expert interviews with four ecommerce start-up managers and one consultant for the jewellery industry to analyse the special challenges in e-commerce for jewellery retailers. Thirdly, by combining these results and appropriate solution approaches based on the expert interviews and further literature developing a basic guideline how to handle these factors at an investment in e-commerce. Findings: Many general e-commerce success factors, difficulties and risks in e-commerce apply also for the jewellery retailers. For jewellery retailers the picture quality, page design and customer trust is more important as in other industries. Limitations: The focus of study and guideline is on e-commerce for B2C jewellery retailers, there is no examination about product development or selection. Furthermore it is focus on the behaviours in western Europe and excluded the gems market. Practical Implication: The study helps jewellery retailers at their investment in e-commerce by facilitate to handle the important success factors and difficulties, as well as to protection for pitfalls by using the developed guideline. Originality/value: The study developed unique guideline for jewellery retailers for an investment in e-commerce.

More books from GRIN Publishing

Cover of the book Applying rationalist institutionalism to the Iraq Case by Sascha Kurth
Cover of the book Task Analysis: Using a Roundabout in the U.K. by Sascha Kurth
Cover of the book Alice in Wonderland and Peter Pan by Sascha Kurth
Cover of the book Zweite Gutehoffnungshütte-Entscheidung by Sascha Kurth
Cover of the book How the decoding of the human brain began by Sascha Kurth
Cover of the book The development of the themes 'evil' and 'justice' in 'The Sign of the Four' and 'Morality for Beautiful Girls' by Sascha Kurth
Cover of the book Positioning of Heineken via sport sponsoring in the German beer market by Sascha Kurth
Cover of the book Induced errors - sources and pedagogical deductions by Sascha Kurth
Cover of the book Teams and Teamwork as the Basis of Effectiveness by Sascha Kurth
Cover of the book Der strafrechtliche Umweltschutz zwischen Anspruch und Wirklichkeit by Sascha Kurth
Cover of the book Independent exploration of practice - Is there a perfect way of cord care? by Sascha Kurth
Cover of the book How Can We Move Away from Vertical to Horizontal Health Programs? by Sascha Kurth
Cover of the book Modern transfer of cultures considering as example of a german radio-homepage by Sascha Kurth
Cover of the book The poetry of John Donne by Sascha Kurth
Cover of the book Global Brands & Culture by Sascha Kurth
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy