Applying Neuroscience to Business Practice

Nonfiction, Health & Well Being, Psychology, Cognitive Psychology, Science & Nature, Science, Biological Sciences
Cover of the book Applying Neuroscience to Business Practice by , IGI Global
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Author: ISBN: 9781522510307
Publisher: IGI Global Publication: October 25, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522510307
Publisher: IGI Global
Publication: October 25, 2016
Imprint: Business Science Reference
Language: English
Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.

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