Analyzing the Cultural Diversity of Consumers in the Global Marketplace

Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour
Cover of the book Analyzing the Cultural Diversity of Consumers in the Global Marketplace by , IGI Global
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Author: ISBN: 9781466682641
Publisher: IGI Global Publication: April 30, 2015
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466682641
Publisher: IGI Global
Publication: April 30, 2015
Imprint: Business Science Reference
Language: English

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

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