At the core: Metaphors and Preference Consistency

Business & Finance, Marketing & Sales
Cover of the book At the core: Metaphors and Preference Consistency by David Busse, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David Busse ISBN: 9783640992843
Publisher: GRIN Verlag Publication: August 26, 2011
Imprint: GRIN Verlag Language: English
Author: David Busse
ISBN: 9783640992843
Publisher: GRIN Verlag
Publication: August 26, 2011
Imprint: GRIN Verlag
Language: English

Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Otto-von-Guericke-University Magdeburg, language: English, abstract: In 2009 the three academics On Amir, Dan Ariely and Leonard Lee published the article 'In Search of Homo Economicus' in the Journal of Consumer Research (JCR). After having conducted five experiments the conclusion of this article was that people who put more trust in their feelings show more consistent preferences than people who base their decisions on analytics and deliberation. Supported was that resulting conclusion of the psychological fundamental that emotions are nothing more than efficient programmes, designed by evolution to ensure species preserving reactions on external influences. The author of the present paper tested the aforementioned tenor critically by setting up two experiments using the previous work by Amir, Ariely and Lee as a basis. In the first experiment 131 probands were tested, in a second slightly modified experiment 26 persons participated in the experiment. After several tests of the collected data material the conclusion of Amir, Ariely and Lee cannot be supported. In fact, data of persons who are assumed to be deliberate thinkers showed lower numbers of errors.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Otto-von-Guericke-University Magdeburg, language: English, abstract: In 2009 the three academics On Amir, Dan Ariely and Leonard Lee published the article 'In Search of Homo Economicus' in the Journal of Consumer Research (JCR). After having conducted five experiments the conclusion of this article was that people who put more trust in their feelings show more consistent preferences than people who base their decisions on analytics and deliberation. Supported was that resulting conclusion of the psychological fundamental that emotions are nothing more than efficient programmes, designed by evolution to ensure species preserving reactions on external influences. The author of the present paper tested the aforementioned tenor critically by setting up two experiments using the previous work by Amir, Ariely and Lee as a basis. In the first experiment 131 probands were tested, in a second slightly modified experiment 26 persons participated in the experiment. After several tests of the collected data material the conclusion of Amir, Ariely and Lee cannot be supported. In fact, data of persons who are assumed to be deliberate thinkers showed lower numbers of errors.

More books from GRIN Verlag

Cover of the book Der Kampf gegen Doping. Mögliche Lösungsansätze by David Busse
Cover of the book Videospiele und Identität(en). Identitätsarbeit in und über digitale Bildschirmspiele by David Busse
Cover of the book Analyse der Schwierigkeiten der MOE-Länder, den 'gender acquis' der EU zu erfüllen - eine Betrachtung aus feministischer Perpektive by David Busse
Cover of the book Verhaltensorientiertes Controlling by David Busse
Cover of the book Quellenanalyse zum 6. Flugblatt der Weißen Rose: 'Kommilitoninnen! Kommilitonen!' by David Busse
Cover of the book Aggressives Verhalten als Unterrichtsstörung by David Busse
Cover of the book 'Working Capital Management'. Anwendung und Einfluss auf den Unternehmenswert by David Busse
Cover of the book Facetten und Ursprünge erlebter Wertschätzung by David Busse
Cover of the book Wirken Medien? - Medienallmacht vs. Medienohnmacht by David Busse
Cover of the book Kurzinterventionen nach traumatischen Ereignissen - psychologisches Debriefing by David Busse
Cover of the book Das Hospital im Wandel - Christlicher caritas im Spätmittelalter und der Frühen Neuzeit by David Busse
Cover of the book Die Beziehungen zu Israel im Rahmen der türkischen Außenpolitik by David Busse
Cover of the book Problemfelder im Risikomanagement bei Hedgefonds unter besonderer Berücksichtigung von Modellen zur optimalen Verlustbegrenzung bei der Portfoliostrukturierung by David Busse
Cover of the book Dynamik in Gruppen by David Busse
Cover of the book Terrorismus und Fundamentalismus in Kashmir by David Busse
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy