Auténtico

The Definitive Guide to Latino Career Success

Nonfiction, History, Americas, Latin America, Business & Finance, Career Planning & Job Hunting, Careers, Management & Leadership, Leadership
Cover of the book Auténtico by Dr. Robert Rodriguez, Andrés Tomás Tapia, Bublish, Inc.
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Author: Dr. Robert Rodriguez, Andrés Tomás Tapia ISBN: 9781946229588
Publisher: Bublish, Inc. Publication: October 16, 2017
Imprint: Latinx Institute Press Language: English
Author: Dr. Robert Rodriguez, Andrés Tomás Tapia
ISBN: 9781946229588
Publisher: Bublish, Inc.
Publication: October 16, 2017
Imprint: Latinx Institute Press
Language: English

Latinos are on the way to being one-third of the U.S. population by 2050. They're changing the country's talent, marketplace, and political landscapes in unprecedented ways. So why is it that there are so few Latino executives and senior leaders?

It's what authors Dr. Robert Rodriguez and Andrés Tomás Tapia call the "4% Shame"—the low percentage of Latino corporate executives today. Autentico: The Definitive Guide to Latino Career Success digs deep to understand the external forces of conscious and unconscious biases, and the internal forces that create tensions for many Latinos about whether to assimilate, opt out, or double down on their cultural identities in their quest to get ahead.

Insights have been gleaned from in-depth interviews with twenty highly successful Latino and Latina Boomer executives as well as from focus groups with dozens of GenX and Millennial Latinx leaders. They're synthesized and interpreted through the lenses of the authors' two very different personal experiences as Latino leaders in corporate America.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Latinos are on the way to being one-third of the U.S. population by 2050. They're changing the country's talent, marketplace, and political landscapes in unprecedented ways. So why is it that there are so few Latino executives and senior leaders?

It's what authors Dr. Robert Rodriguez and Andrés Tomás Tapia call the "4% Shame"—the low percentage of Latino corporate executives today. Autentico: The Definitive Guide to Latino Career Success digs deep to understand the external forces of conscious and unconscious biases, and the internal forces that create tensions for many Latinos about whether to assimilate, opt out, or double down on their cultural identities in their quest to get ahead.

Insights have been gleaned from in-depth interviews with twenty highly successful Latino and Latina Boomer executives as well as from focus groups with dozens of GenX and Millennial Latinx leaders. They're synthesized and interpreted through the lenses of the authors' two very different personal experiences as Latino leaders in corporate America.

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