Billion-Dollar Branding

Brand Your Small Business Like a Big Business and Make Great Things Happen

Business & Finance, Marketing & Sales, Advertising & Promotion, Career Planning & Job Hunting, Small Business
Cover of the book Billion-Dollar Branding by Honey Parker, Blaine Parker, Morgan James Publishing
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Author: Honey Parker, Blaine Parker ISBN: 9781614482734
Publisher: Morgan James Publishing Publication: August 21, 2012
Imprint: Morgan James Publishing Language: English
Author: Honey Parker, Blaine Parker
ISBN: 9781614482734
Publisher: Morgan James Publishing
Publication: August 21, 2012
Imprint: Morgan James Publishing
Language: English

Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers.

Branding may be the single most misunderstood concept in marketing. It’s not only for big businesses with big bucks. It’s not about a logo, a color, a font, or a type of advertising. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center.

Even small businesses on shoestring budgets and sole practitioners can learn the principles of good branding—an effort that encompasses not just messaging, but multiple day-to-day decisions that shape and build your customers’ perceptions and emotions. With numerous real-life examples and the expertise that comes only from experience, this book guides you to a new way of thinking about your business, and the kind of wisdom that no amount of money can buy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers.

Branding may be the single most misunderstood concept in marketing. It’s not only for big businesses with big bucks. It’s not about a logo, a color, a font, or a type of advertising. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center.

Even small businesses on shoestring budgets and sole practitioners can learn the principles of good branding—an effort that encompasses not just messaging, but multiple day-to-day decisions that shape and build your customers’ perceptions and emotions. With numerous real-life examples and the expertise that comes only from experience, this book guides you to a new way of thinking about your business, and the kind of wisdom that no amount of money can buy.

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