Biography of an Idea

The Founding Principles of Public Relations

Business & Finance, Marketing & Sales, Public Relations, Business Reference, Business Writing, Biography & Memoir, Business
Cover of the book Biography of an Idea by Edward L. Bernays, Open Road Media
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Edward L. Bernays ISBN: 9781497698673
Publisher: Open Road Media Publication: April 7, 2015
Imprint: Open Road Media Language: English
Author: Edward L. Bernays
ISBN: 9781497698673
Publisher: Open Road Media
Publication: April 7, 2015
Imprint: Open Road Media
Language: English

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion

A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public.

With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion

A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public.

With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.

More books from Open Road Media

Cover of the book You Can't Catch Me by Edward L. Bernays
Cover of the book Emperor of Gondwanaland by Edward L. Bernays
Cover of the book Whatever Words You Want to Hear by Edward L. Bernays
Cover of the book The Summer of the Great-Grandmother by Edward L. Bernays
Cover of the book The Assassin by Edward L. Bernays
Cover of the book Braving the Flames by Edward L. Bernays
Cover of the book Rainbow Drive by Edward L. Bernays
Cover of the book Teacher's Pet by Edward L. Bernays
Cover of the book The Doomsday Spiral by Edward L. Bernays
Cover of the book White Eagles Over Serbia by Edward L. Bernays
Cover of the book A Hot January by Edward L. Bernays
Cover of the book A Horseman Riding By by Edward L. Bernays
Cover of the book The American Heiress by Edward L. Bernays
Cover of the book A Fire in the Sun by Edward L. Bernays
Cover of the book The Michigan Murders by Edward L. Bernays
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy