Blending in advertisements

Nonfiction, Entertainment, Drama, Anthologies
Cover of the book Blending in advertisements by Anja Frank, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anja Frank ISBN: 9783640122516
Publisher: GRIN Publishing Publication: July 30, 2008
Imprint: GRIN Publishing Language: English
Author: Anja Frank
ISBN: 9783640122516
Publisher: GRIN Publishing
Publication: July 30, 2008
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of Hamburg (Institut für Anglisitk und Amerikanistik), course: Cognitive English Grammar, 5 entries in the bibliography, language: English, abstract: That humans try to understand their environment by studying the available information is common knowledge, but how these processes of analyzing and understanding function within our brain is still a field that has not been entirely investigated, yet. Within the last years the interest of cognitive processes has grown enormously and has led to a whole new field of research. Inside this research field of cognitive grammar the theory of conceptual blending is the most interesting one for me. In my opinion, blending is an elegant way for creative processes. It illustrates the strong relationship between language and cognition. Furthermore, blends are an effective way to spread a message and to attract attention and curiosity towards an idea or a product. Examples of blends can be found in many sorts of situations, for instance, in cartoons, jokes, poetry or advertisements and there are many more situations which demonstrate the ubiquity of conceptual blending. Within this term paper, however, I want to concentrate on the field of advertisements. I will shortly present important information on conceptual blending and analyze two different ads according to the CB Theory developed by Gilles Fauconnier and Mark Turner. While studying and reading books about the topic I realized the crucial role of the recipients. Therefore, I started a survey with four test persons, wondering if all were able to decode the messages. I was also interested in their reaction towards the advertisements. I believe that this information is important when considering the effectiveness of the advertisements. That is why I have included their views and opinions below each analysis.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of Hamburg (Institut für Anglisitk und Amerikanistik), course: Cognitive English Grammar, 5 entries in the bibliography, language: English, abstract: That humans try to understand their environment by studying the available information is common knowledge, but how these processes of analyzing and understanding function within our brain is still a field that has not been entirely investigated, yet. Within the last years the interest of cognitive processes has grown enormously and has led to a whole new field of research. Inside this research field of cognitive grammar the theory of conceptual blending is the most interesting one for me. In my opinion, blending is an elegant way for creative processes. It illustrates the strong relationship between language and cognition. Furthermore, blends are an effective way to spread a message and to attract attention and curiosity towards an idea or a product. Examples of blends can be found in many sorts of situations, for instance, in cartoons, jokes, poetry or advertisements and there are many more situations which demonstrate the ubiquity of conceptual blending. Within this term paper, however, I want to concentrate on the field of advertisements. I will shortly present important information on conceptual blending and analyze two different ads according to the CB Theory developed by Gilles Fauconnier and Mark Turner. While studying and reading books about the topic I realized the crucial role of the recipients. Therefore, I started a survey with four test persons, wondering if all were able to decode the messages. I was also interested in their reaction towards the advertisements. I believe that this information is important when considering the effectiveness of the advertisements. That is why I have included their views and opinions below each analysis.

More books from GRIN Publishing

Cover of the book Benefits of recent Project Management Methods and Tools by Anja Frank
Cover of the book The Portfolio - an Alternative Assessment Method in the Foreign Language Classroom by Anja Frank
Cover of the book Political experiments in Eastern Europe: Civil society by Anja Frank
Cover of the book On Beardsley's view of the artistic process by Anja Frank
Cover of the book Predicting leveraged buyout success by Anja Frank
Cover of the book The role of the media in the United States and the media's influence on aggression, violence, crime and the individual by Anja Frank
Cover of the book Black&Decker Business Case Study by Anja Frank
Cover of the book L'Esprit essentiel by Anja Frank
Cover of the book Technical Trading Rules Empirical Evidence from Future Data by Anja Frank
Cover of the book From welfare to well-being - Subjective dimensions of welfare by Anja Frank
Cover of the book Coming of Age: Hawaiian Culture in Kirby Wright's Fiction by Anja Frank
Cover of the book Critique on statement: Customer in the disposable paper sector are still influenced by marketers by Anja Frank
Cover of the book Pre-emptive Self-Defence: 'In an age of international terrorism, the law on self-defence needs to be expanded to include the right to pre-emptive self-defence.' by Anja Frank
Cover of the book To what extent has Barcelona become a model of urban transformation for other cities in Europe and even globally and why might this be the case? by Anja Frank
Cover of the book Technological Innovation and Emission Right Trading by Anja Frank
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy