Commercial Advertising category: 74 books
Graphic Design Rants and Raves
Bon Mots on Persuasion, Entertainment, Education, Culture, and Practice
Language: English
Release Date: January 3, 2017
Design is everywhere. Graphic design enters into everything. This is the scope of designer Steven Heller’s latest essay anthology that covers the spectrum of graphic design and related art and culture. Looking at design as practice, language, culture, and power, each of the forty-plus essays is...
Breakthrough Thinking
A Guide to Creative Thinking and Idea Generation
Language: English
Release Date: June 23, 2014
Harness your creative potential!
Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking...
by Classic Business Bookshel
Language: English
Release Date: November 1, 2010
Language: English
Release Date: November 1, 2010
Elegance is free.
Citizen Designer
Perspectives on Design Responsibility
Language: English
Release Date: May 1, 2003
What does it mean to be a designer in today’s corporate-driven, overbranded global consumer culture? Citizen Designerattempts to answer this question with more than 70 debate-stirring essays and interviews espousing viewpoints ranging from the cultural and the political to the professional and the...
by John McElwee
Language: English
Release Date: February 20, 2017
Language: English
Release Date: February 20, 2017
The Art of Selling Movies presents the first-ever look at 60 years of newspaper advertising for motion pictures great and small. These ads created by Hollywood and adapted by local and regional exhibitors motivated patrons to leave their homes, part with precious income, and spend time in the dark....
Lively Advertising Cuts of the Twenties and Thirties
1,102 Illustrations of Animals, Food and Dining, Children, etc.
Language: English
Release Date: October 29, 2013
Extensive collection of engaging, copyright-free period graphics embracing variety of categories—amusements, children’s activities, women’s fashions, domestic and barnyard animals, eating, drinking, much more. Delightful visual commentary on early 20th-century life; invaluable sourcebook for graphic artists.
by Dover
Language: English
Release Date: March 5, 2014
Language: English
Release Date: March 5, 2014
Here are all the essentials for creating striking ads and other graphic messages with an attention-getting retro look and feel. Drawn from typographic sourcebooks as well as sign-painting manuals of the early twentieth century, this comprehensive volume includes a wealth of borders, frames, images,...
Communications Writing and Design
The Integrated Manual for Marketing, Advertising, and Public Relations
Language: English
Release Date: March 21, 2017
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
Readers...
by Spencer Coffman
Language: English
Release Date: January 17, 2016
Language: English
Release Date: January 17, 2016
Take a look at some of Zippo's great ads. See what you think, view the ads then read the analysis.
POP
How Graphic Design Shapes Popular Culture
Language: English
Release Date: July 13, 2010
Pop culture is often maligned as fleeting, but history shows that sometimes what is pop in one culture has time-honored resonance in later ones. This book is an attempt to show that pop culture, especially as seen through the lenses of design, illustration, satiric and political art (and other things),...
by Austin Howe
Language: English
Release Date: July 6, 2011
Language: English
Release Date: July 6, 2011
Feeling uninspired? If you’re a creative professional-or just someone who’d like to be more creative in your work and daily life-look no further than Designers Don’t Have Influences. Creative director, writer, advocate, and design cheerleader Austin Howe’s elegant, incisive, and amusing essays...
by Anthony Ekanem
Language: English
Release Date: December 31, 2016
Language: English
Release Date: December 31, 2016
Facebook is certainly one of the biggest internet phenomena of recent times. It has become so huge that almost all internet users and countless others know about it or use it regularly. It is for this reason and so many others that internet marketers have jumped on the band wagon and started harnessing...
by
Language: English
Release Date: September 21, 2012
Language: English
Release Date: September 21, 2012
The Children's Dream of Fairy-Land (1893) . . . Living Statues on Horseback (1890s) . . . Real Roman Hippodrome, Five Continent Menagerie (1890s) . . . Uno, Queen Supreme of the Serpent Kingdom (1894) . . . Dancing Girls, Mounted Guards and Truly Lavish Displays (1903) . . . "Twisting Double...
by Ace McCloud
Language: English
Release Date: March 15, 2017
Language: English
Release Date: March 15, 2017
Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?
Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make...