Commercial Advertising category: 74 books
by Paul D. Kings
Language: English
Release Date: February 17, 2019
Language: English
Release Date: February 17, 2019
Do you want to learn how to use social media? Read this book to learn how.
Have you ever thought about joining an online social networking community?
If you love meeting new people, there is a good chance that you have given it some thought. Despite wanting to join, there are many individuals...
by Austin Howe
Language: English
Release Date: February 16, 2010
Language: English
Release Date: February 16, 2010
Austin Howe is a creative director, writer, advocate, and cheerleader for design-but not a designer. He believes “in the wonder and exuberance of someone who gets paid-by clients to do what he loves.” Howe places immense value on curiosity and passion to help designers develop a point of view,...
Brand by Hand
Blisters, Calluses, and Clients: A Life in Design
Language: English
Release Date: October 23, 2018
Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino.
Jon is a born-and-bred New Yorker. He talks like one, he acts like one, and most importantly, he designs like one. He is the founder and creative director of Jon Contino Studio,...
The Physics of Brand
Understand the Forces Behind Brands That Matter
Language: English
Release Date: July 21, 2016
Welcome to a brand-new way of thinking about branding.
The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding....
The Swastika
Symbol Beyond Redemption?
Language: English
Release Date: June 29, 2010
"Force[s] even the most sophisticated to rethink and rework their ideas of how images work in the world."--School Library Journal.* Traces the history of the swastika, from religious symbol to reviled symbol * More than 175 illustrations * Powerful examination of the impact of one graphic symbol on...
by Megan Prelinger
Language: English
Release Date: August 17, 2015
Language: English
Release Date: August 17, 2015
A visual history of the electronic age captures the collision of technology and art—and our collective visions of the future.
A hidden history of the twentieth century’s brilliant innovations—as seen through art and images of electronics that fed the dreams of millions.
A rich...
by
Language: English
Release Date: February 23, 2010
Language: English
Release Date: February 23, 2010
"Provides definitive guidelines on all aspects of the graphic design business."-FYI. * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Here’s...
Design Literacy
Understanding Graphic Design
Language: English
Release Date: May 6, 2014
Author and design expert Steven Heller has revisited and revised the popular classic Design Literacy by revising many of the thoughtful essays from the original and mixing in thirty-two new works. Each essay offers a taste of the aesthetic, political, historical, and personal issues that have engaged...
by Celery Design Collaborative, Brian Dougherty
Language: English
Release Date: June 29, 2010
Language: English
Release Date: June 29, 2010
Can a graphic designer be a catalyst for positive change? Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including:
·...
by Jandos Rothstein
Language: English
Release Date: June 29, 2010
Language: English
Release Date: June 29, 2010
How does a designer create graphic solutions to the behind-the-scenes editorial challenges at a magazine? Designing Magazines is the complete guide to understanding the inner workings of magazines and their day-to-day management--and a great guide to using that knowledge to create visually stunning,...
Design Disasters
Great Designers, Fabulous Failure, and Lessons Learned
Language: English
Release Date: October 28, 2008
The thrill of victory
the agony of defeat. We're not talking about just any failure. Design failure. So public. So humiliating. How do designers who are really, really good (we swear!) turn a disaster into a triumph? Read this book and find out, as dozens of top names reveal the heartbreaking-and...
Looking Closer 5
Critical Writings on Graphic Design
Language: English
Release Date: June 29, 2010
The final installment in this acclaimed series offers astute and controversial discussions on contemporary graphic design from 2001 to 2005. This collection of essays takes stock of the quality and profundity of graphic design writing published in professional and general interest design magazines,...
Inside the Business of Graphic Design
60 Leaders Share Their Secrets of Success
Language: English
Release Date: September 1, 2002
Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating...
Design Culture
An Anthology of Writing from the AIGA Journal of Graphic Design
Language: English
Release Date: September 1, 1997
Presenting a significant selection of seventy-eight essays, interviews, and symposia from the pioneering AIGA Journal of Graphic Design, Design Culture examines the coming of age of graphic design as a profession and its role in shaping our culture. A diverse group of leading designers, editors, academics,...