Consumer category: 1529 books
by
Language: English
Release Date: July 22, 2016
Language: English
Release Date: July 22, 2016
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of...
Sport Consumer Behaviour
Marketing Strategies
Language: English
Release Date: July 18, 2016
All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and...
Protest Politics in the Marketplace
Consumer Activism in the Corporate Age
Language: English
Release Date: October 15, 2017
Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability...
Consumer Profiles (RLE Consumer Behaviour)
An introduction to psychographics
Language: English
Release Date: December 5, 2014
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful...
The Villager
How Africans Consume Brands
Language: English
Release Date: February 5, 2018
The Villager is essential reading for brand owners wishing to conquer new markets.
When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions: Why did brands, both global...
Shopping for Change
Consumer Activism and the Possibilities of Purchasing Power
Language: English
Release Date: June 15, 2017
Consuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make decisions about how to spend our money and, for the socially conscious, these decisions matter. Political consumers "buy green" for the environment or they "buy pink" to combat breast...
Deception In The Marketplace
The Psychology of Deceptive Persuasion and Consumer Self-Protection
Language: English
Release Date: December 22, 2015
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy...
Advertising And The Mind Of The Consumer
What works, what doesn't and why
Language: English
Release Date: January 1, 2009
Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised 3rd international edition. By the time we die, we will have spent an estimated one and a half years just watching...
by Dawn Burton
Language: English
Release Date: August 6, 2012
Language: English
Release Date: August 6, 2012
The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations have become increasingly active in lending money to consumers, and consumers apparently more than willing to take advantage. This groundbreaking new book...
by
Language: English
Release Date: February 5, 2018
Language: English
Release Date: February 5, 2018
This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and cultural hybridization. The partnership of the co-editors, with diverse backgrounds including Caribbean, Mexican and Indian roots, itself depicts cultural hybridity, culminating in a series of fascinating...
by
Language: English
Release Date: December 22, 2015
Language: English
Release Date: December 22, 2015
Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities.
Death in...
Consumer Education (RLE Consumer Behaviour)
A Handbook for Teachers
Language: English
Release Date: November 27, 2014
Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic...
Consumer
A King of Market Economy
Language: English
Release Date: June 30, 2014
Human needs are endless. Market is influenced by consumer choice and business activities revolve round consumers. Consumers do not revolve round the market. It was towards the end of 20th Century that more and more goods started coming in the market in closed or sealed packet's, boxes containers etc....
by Scott Dixon
Language: English
Release Date: September 9, 2016
Language: English
Release Date: September 9, 2016
Are you fed up with being fobbed off by incompetent staff that laughably call themselves ‘Sales Representatives’ or ‘Customer Service Advisors’ when you have a legitimate complaint?
Do you think that this is the way of the world and there is nothing you can do about it?
Think...