Consumer category: 1529 books

Cover of Hollywood's Classic Comedies: 200 Fun-Filled Films Rated & Reviewed
by John Howard Reid
Language: English
Release Date: April 21, 2011

200 classic movie comedies are discussed and reviewed (with full cast and credit details) in this must-have book that will delight every vintage film fan. If you've never heard of Abbott and Costello, The 3 Stooges, or Laurel and Hardy, this is not the book for you. On the other hand, if you’re...
Cover of The Real Toy Story

The Real Toy Story

Inside the Ruthless Battle for America's Youngest Consumers

by Eric Clark
Language: English
Release Date: January 9, 2007

The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is in the business of delighting and fascinating our children. Toys are one of the most emotive...
Cover of Hollywood's Miracles of Movie Entertainment: Classic Films from a Golden Era
by John Howard Reid
Language: English
Release Date: April 28, 2011

Sometimes it's hard to think of exactly the right title for a book. It's easy, of course, if you have the title in advance. You just write the book to fit. But on this occasion, my aim was to provide a wide-ranging, general introduction to the wonderful world of classic movies that thrilled audiences...
Cover of Txt Me

Txt Me

Your Phone Has Changed Your Life. Let’s Talk about It.

by B. Bonin Bough
Language: English
Release Date: August 16, 2016

What's bigger than the internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand. Mobile devices have become staples of daily life, and our nonstop use of them has changed society . . . forever. In Txt Me, B. Bonin...
Cover of Unleashing the Innovators

Unleashing the Innovators

How Mature Companies Find New Life with Startups

by Jim Stengel, Tom Post
Language: English
Release Date: September 5, 2017

Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says...
Cover of Creating Loyal Brands...

Creating Loyal Brands...

A guide to earning loyalty in a connected world

by Simon Uwins
Language: English
Release Date: August 1, 2014

It’s not what you say, but how you behave that matters. In today’s connected world, marketing has been turned upside down. Rather than external images created through advertising, brands are increasingly defined by the interactions they have with customers, and the sharing of them. Inspiring the...
Cover of Be Your Customer's Hero

Be Your Customer's Hero

Real-World Tips and Techniques for the Service Front Lines

by Adam Toporek
Language: English
Release Date: April 22, 2015

Those who work on the front lines of customer service never know what new and unexpected challenges await them each day. But they do know one thing--they will be needed. But how can you prepare for the unexpected? How can customer service reps get the training and confidence required to tackle the...
Cover of Get On Top

Get On Top

Secrets to Help You Increase Your Sales and Become a Top Performer

by Roosevelt Myers
Language: English
Release Date: February 11, 2017

If you are a sales professional whose been looking for a book that can give you the edge you need to increase your sales and become a top performer then it’s time to stop looking.  “Get on Top” is the powerful book from author and entrepreneur Roosevelt J. Myers and it is loaded with the...
Cover of Is the Customer Always Right?
by Steven Vern Munson
Language: English
Release Date: January 9, 2013

This book is designed to help you navigate through a customer service phone call, increasing your chances of a satisfactory resolution and saving time in doing so. This book covers various types of companies and customer service as a whole.
Cover of Success in the Cinema: The Money-Making Movies, The Critics' Choices & the Audience Favorites
by John Howard Reid
Language: English
Release Date: May 30, 2011

The following review by Ross Adams appeared in "Dress Circle: The Movie Enthusiasts' Magazine": I don't wish to be offensive when I regard John Howard Reid as a bottomless pit. It is meant in a most complimentary way. The array of books he has already produced is amazing. And he is still...
Cover of Hollywood "B" Movies: A Treasury of Spills, Chills & Thrills
by John Howard Reid
Language: English
Release Date: April 16, 2011

HOLLYWOOD "B" MOVIES: A Treasury of Spills, Chills and Thrills, focuses on the support features Hollywood produced in that golden era when cinemagoers demanded value for their admittance money. The 250 movies detailed in this book are truly representative of Hollywood's golden age. Hollywood...
Cover of 101 Gins To Try Before You Die
by Ian Buxton
Language: English
Release Date: August 13, 2015

We're in the middle of a new Gin Craze. Scarcely a day goes by without an established brand offering a fresh take on their established styles or, more likely, a new boutique distillery opening its doors - where gin is de rigueur. From Adnams to Zuidam; Beefeater to Bombay and London to Plymouth (and...
Cover of La estrategia CRM

La estrategia CRM

Las claves para aumentar y fidelizar a la clientela

by 50Minutos.es
Language: Spanish
Release Date: May 19, 2017

Este libro es una guía práctica y accesible para entender y aplicar la estrategia CRM, que le aportará la información esencial y le permitirá ganar tiempo.En tan solo 50 minutos usted podrá:• Aplicar el concepto y la estrategia CRM para gestionar de forma optimizada y estructurada su masa de...
Cover of A Queda De Audiência Das Tvs, Revistas E Jornais Impressos.
by Neiriberto Silva De Freitas
Language: Portuguese
Release Date: March 13, 2018

Este Livro alerta as pessoas que buscam informação e os anunciantes que buscam consumidores para seus produtos e serviços, sobre a enorme queda de audiência das TVS, Revistas e Jornais impressos, no Brasil e no Mundo.
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