Consumer category: 1529 books
by
Language: English
Release Date: March 27, 2006
Language: English
Release Date: March 27, 2006
This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include:
the role...
by Anna O'Brien
Language: English
Release Date: August 22, 2013
Language: English
Release Date: August 22, 2013
Hawk Wisdom is about how to have self-defense in the marketplace where the stories told reveal the most likely outcome of a transaction. Conditions of trade, good or bad, are often unknowingly revealed by sales people, brokers and anyone engaged in buying and selling through everyday conversation...
by Kenneth J. Arrow
Language: English
Release Date: June 26, 2012
Language: English
Release Date: June 26, 2012
Originally published in 1951, Social Choice and Individual Values introduced “Arrow’s Impossibility Theorem” and founded the field of social choice theory in economics and political science. This new edition, including a new foreword by Nobel laureate Eric Maskin, reintroduces Arrow’s seminal...
by Patience Chee
Language: English
Release Date: January 29, 2016
Language: English
Release Date: January 29, 2016
Do you struggle with Sales? Do you fear selling? Would you like to learn how to keep customers for life? Is your business suffering? If so this book will benefit you because it will show you how to turn prospects into raving fans,earn their trust and keep your customers loyal with you.
People...
Copycats and Contrarians
Why We Follow Others... and When We Don't
Language: English
Release Date: July 10, 2018
A multidisciplinary exploration of our human inclination to herd and why our instinct to copy others can be dangerous in today’s interlinked world
Rioting teenagers, tumbling stock markets, and the spread of religious terrorism appear to have little in common, but all are driven by the same...
by
Language: English
Release Date: January 4, 2013
Language: English
Release Date: January 4, 2013
"Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions...
by David J. Reimer Sr.
Language: English
Release Date: May 24, 2012
Language: English
Release Date: May 24, 2012
Enjoying fine spirits is an experience to be savored. Micro-distilleries understand that, and their atmosphere provides you with an experience as unique as their spirits. Until now, no guide has existed to help people learn about this exciting, growing industry. Now in its second edition, Micro-Distilleries...
Superior Christmas Shopping Guide
This Definitive Handbook Will Teach You All About Christmas Shopping Ideas Such As Shopping On A Budget, Christmas Shopping Online, Making Christmas Shopping List, Last Minute Gift Ideas And So Much More!
Language: English
Release Date: October 15, 2012
Christmas shopping can be a lot of fun. Spending some time searching for the perfect gift for everyone on your gift list can be a great deal of fun. It is also rewarding when you find and purchase a gift you just know your loved one will treasure. However, there is one aspect of Christmas shopping...
by Robert Harley
Language: English
Release Date: March 1, 2015
Language: English
Release Date: March 1, 2015
An updated edition of what many consider the “bible of high-end audio”
In this newly revised and updated fifth edition, Robert Harley, editor in chief of the Absolute Sound magazine, tells you everything you need to know about buying and enjoying high-quality hi-fi. With this book, discover...
by Jim Gorzelany
Language: English
Release Date: September 30, 2009
Language: English
Release Date: September 30, 2009
The Automotive Intelligentsia 2009-2010 Sports Car Guide spotlights 54 of the most coveted rides on the road. Full-length profiles place the reader firmly behind the wheel and chronicle each model’s heart-pounding performance, advanced technology and storied heritage, complete with full specifications.
by Imagine Publishing
Language: English
Release Date: June 14, 2012
Language: English
Release Date: June 14, 2012
Everything you need to get started with iMovie. This guide will take you through uploading your video, editing, adding transitions, exporting and so much more. With easy-to-use guides and in-depth features, youll be an iMovie master in no time at all.
The Pep Boys Auto Guide to Car Care and Maintenance
Easy, Do-It-Yourself Upkeep for a Healthy Car, Vital Tips for Service and Repair, and Strategies for Roadside Emergencies
Language: English
Release Date: March 30, 2011
Okay, so you’re not a gearhead, but like most folks, you want to keep your car in peak condition. For more than eighty years, the Pep Boys–Manny, Moe, and Jack–have been “the three best friends your car ever had.” And now, with The Pep Boys Auto Guide to Car Care and Maintenance, any Tom,...
Why There's Antifreeze in Your Toothpaste
The Chemistry of Household Ingredients
Language: English
Release Date: November 1, 2007
A Selection of the Scientific American Book Club
Explaining why antifreeze is a component of toothpaste and how salt works in shampoo, this fascinating handbook delves into the chemistry of everyday household products. Decoding more than 150 cryptic ingredients, the guide explains each component's...
As armas da persuasão
Como influenciar e não se deixar influenciar
Language: Portuguese
Release Date: August 27, 2013
Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão. Ele queria entender quais são os fatores que levam uma pessoa a dizer "sim" a um pedido e que técnicas...