How to Shorten and Focus the Shoppers' Routes to Purchase
by
Roddy Mullin, Colin Harper
Language: English
Release Date: April 1, 2016
The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK, examines the path taken by the potential buyer. The...