Advertising Promotion category: 1760 books
The Media Handbook
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Language: English
Release Date: August 25, 2016
The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media...
by Barry Callen
Language: English
Release Date: September 11, 2009
Language: English
Release Date: September 11, 2009
Proven strategies that make sure your marketing message stands out from the rest
The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible.
Manager’s...
Beloved Brands
Playbook for how to create a brand your consumers will love
Language: English
Release Date: July 27, 2018
"Beloved Brands is a book every CMO or would-be CMO should read.” Al Ries
With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love.
You will learn how to think strategically, define your brand with a positioning statement...
Cutting Edge Advertising
How to Create the World's Best Print for Brands in the 21st Century
Language: English
Release Date: December 11, 2012
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising...
by Randy Allsbury
Language: English
Release Date: November 15, 2011
Language: English
Release Date: November 15, 2011
What's good for big business in America is not necessarily so for small business America. Most small businesses advertising in America follow the lead of Nike, Coca-Cola and the biggest furniture store in their hometown. They set aside some advertising money and then divide it up between yellow...
Strategic Copywriting
How to Create Effective Advertising
Language: English
Release Date: November 5, 2015
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads.
In this second edition, Edd Applegate explains...
by Roger Baron, Jack Sissors
Language: English
Release Date: July 16, 2010
Language: English
Release Date: July 16, 2010
The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video
Apply the latest advertising technologies
Build your brand in every medium
Create the right budget for each campaign
Through six previous editions, Advertising Media...
How Disruption Brought Order
The Story of a Winning Strategy in the World of Advertising
Language: English
Release Date: September 4, 2007
In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising....
by Eugene J. Hameroff
Language: English
Release Date: March 4, 1998
Language: English
Release Date: March 4, 1998
When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by...
The Untold Story Behind Advertising
Origins of American Marketing Revealed
Language: English
Release Date: April 27, 2014
Albert Davis Lasker began as a newspaper reporter when still a teenager but soon got interested in advertising.
He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting....
by Nik Mahon
Language: English
Release Date: November 2, 2017
Language: English
Release Date: November 2, 2017
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.
The book examines the process of visualizing...
by Thejendra Sreenivas
Language: English
Release Date: September 1, 2012
Language: English
Release Date: September 1, 2012
Are you bored with your dull and monotonous job? Do you feel you are wasting your life away? Do you dream of becoming creative and make a terrific impact on everyone? Do you want to make millions of people run away from their living rooms every few minutes? Do you want to know the secret to infiltrate...
Ads, Fads, and Consumer Culture
Advertising's Impact on American Character and Society
Language: English
Release Date: January 22, 2015
The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture.
Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers...
Pay-per-click (PPC) Advertising
Mini Ebook
Language: English
Release Date: June 25, 2018
T-Shaped Marketing for Authors. The New Way to Sell Books.
Online marketing provides today’s authors with a vehicle to reach a worldwide audience where, in the past, they were pretty much limited to their own backyards. But to make any kind of real headway in this crowded space full of millions...