Advertising Promotion category: 1760 books
The Insanity of Advertising
Memoirs of a Mad Man
Language: English
Release Date: May 28, 2019
Mad Men's Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world
This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded...
The Conversation Manager
The Power of the Modern Consumer, the End of the Traditional Advertiser
Language: English
Release Date: May 3, 2012
Mobile devices, new digital technologies and the increasing popularity of social media all contribute to the ever-growing gap between internet-savvy consumers and traditional means of advertising. With the old tried and tested techniques no longer being effective, marketers, who do not want to fall...
Where the Suckers Moon
The Life and Death of an Advertising Campaign
Language: English
Release Date: February 20, 2013
"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991.
As six advertising agencies scrambled...
Hey, Whipple, Squeeze This
The Classic Guide to Creating Great Ads
Language: English
Release Date: January 19, 2016
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional
Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world...
by James Young
Language: English
Release Date: February 11, 2003
Language: English
Release Date: February 11, 2003
A step-by-step technique for sparking breakthrough creativity in advertising--or any field
Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and...
Strategic Writing
Multimedia Writing for Public Relations, Advertising and More
Language: English
Release Date: November 28, 2017
In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing,...
Podcasting For Viral Marketing
Learn How To Make A Podcast So You Can Utilize The Power Of This Internet Marketing Tool To Get Better Online Branding, Online Advertising And Online Selling To Improve Sales And Increase Profits
Language: English
Release Date: October 10, 2012
Podcasts are online audio and video content delivered via RSS feed.
Continued popularity has established podcasting as more than just a marketing trend. Now, it is considered as one of the best online marketing tools and a powerful content delivery system.
Podcasting is a multipurpose...
by Nick Brown
Language: English
Release Date: December 11, 2013
Language: English
Release Date: December 11, 2013
The process involved in finding the right agency is as important as the message in your campaign.
While the main goal of an advertising agency is to win your business, a large part of the search process, falls squarely on the shoulder of the businessman.
An advertising agency can be...
Why It Sells
Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Language: English
Release Date: September 21, 2007
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi—an entertaining and insightful tour guide—decodes the messages woven into the advertisements, commercials, brand names, and...
Arbitrage Online Business Model
Discover A Simple Yet Effective Way To Make Money Online With Arbitrage Strategies & Advertising Techniques To Help You Get Never Ending Web Traffic And To Monetize Traffic For Unbelievable Online Profits!
Language: English
Release Date: September 20, 2012
The term arbitrage is the practice of buying something with a price difference in two markets. There are many types of arbitrage in real life. As an online business model, though, arbitrage is a simple strategy of buying and selling online adverts and earning a huge profit from doing so. The arbitrage...
The Advertising Solution
Influence Prospects, Multiply Sales, and Promote Your Brand
Language: English
Release Date: October 17, 2016
Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective...
Brand Yourself Successful
Ensure Your Success
Language: English
Release Date: December 12, 2011
What Is YOUR Brand?
No, we're not talking about cigarettes or beer! We're talking about your BRAND. What is your personal or
professional brand? How do others "see" you or your business?
If you don't know, you're leaving a critical factor of your success to chance. It's interesting...
Write Great Ads
A Step-by-Step Approach
Language: English
Release Date: February 1, 1990
You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write Great Ads!
Great copywriters aren't born. They're made! That's because writing isn't a talent you're...
by SoftTech
Language: English
Release Date: June 3, 2016
Language: English
Release Date: June 3, 2016
Step-By-Step Guide Makes It Easy To Get Targeted Traffic That Converts For Pennies Per Click With YouTube Advertising!
YouTube is one of the most under-utilized platforms by many digital marketers. Despite many statistics clearly showing the profitability of video marketing, even many of the...