Advertising Promotion category: 1760 books
by Claude C. Hopkins
Language: English
Release Date: January 28, 2019
Language: English
Release Date: January 28, 2019
Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.
A Beginner’s Guide to Banner Ads
Improve Your Net Marketing Income through Banner Ads
Language: English
Release Date: August 7, 2018
One of the more popular tools that is currently making waves in the advertising arena over the internet is the banner ads tool. The banner ads are a new form of advertising that has proven its worth in terms of its capability in reaching the masses effectively. The banner ad tool is not necessarily...
by Jerry Holliday
Language: English
Release Date: May 9, 2017
Language: English
Release Date: May 9, 2017
You relish the moment. The book is finally finished. Not just written but edited and proofread. You are ready to push that big red launch button that will propel it out to the world.
Except, you already know deep down that the hard work hasn’t even started yet.
50 Book Promotion Ideas is a brainstorm on selling more books and improving the visibility of your book.
Growing Greatness
A Journey Towards Personal and Business Mastery
Language: English
Release Date: August 1, 2018
Pepe Marais began his entrepreneurial journey as a newspaper delivery boy at the age of twelve. After finishing high school in 1986, he spent two years in the army completing what was then compulsory national service. On his way home at the end of his service, while waiting for a Vlossie at an airforce...
The Internet Ideology
From A as in Advertising to Z as in Zipcar
Language: English
Release Date: March 27, 2019
Regardless of the question, the Internet is the answer. Or so we are told.
It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.
It apparently didn't...
The Adweek Copywriting Handbook
The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Language: English
Release Date: June 19, 2012
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
The Wizard of Ads
Turning Words into Magic And Dreamers into Millionaires
Language: English
Release Date: August 15, 2012
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: • multiply the effectiveness of your advertising • understand the tug-of-war between intellect and emotion • plant a mental trigger in the mind of your customer •...
by Gareth Kemp
Language: English
Release Date: March 10, 2016
Language: English
Release Date: March 10, 2016
Do you ever find you 'hope' your advertising will work before you publish it? Attracting new clients into a local business can be very expensive if you get it wrong. In this short guide you will discover why traditional adverts in newspapers, magazines and even online fail to make your phone...
Ultimate Guide to Google AdWords
How to Access 100 Million People in 10 Minutes
Language: English
Release Date: October 10, 2017
Google now processes 40,000 searches every second (that’s 1.2 trillion searches every year), making this a key marketing strategy for businesses of any size. Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most...
Culture as Weapon
The Art of Influence in Everyday Life
Language: English
Release Date: January 17, 2017
One of the country's leading activist curators explores how corporations and governments have used art and culture to mystify and manipulate us.
The production of culture was once the domain of artists, but beginning in the early 1900s, the emerging fields of public relations, advertising and...
by Flite Inc.
Language: English
Release Date: March 14, 2013
Language: English
Release Date: March 14, 2013
Agile marketing is about taking small steps, minimizing risk, and failing fast — all in an effort to figure out what works as efficiently as possible.As a methodology, it focuses on an iterative approach to planning and executing, learning quickly, and having a bias towards action. Agile...
The Creative Copywriter's Companion
One of America's most award-winning copywriters explains how to write great creative copy. Covers all traditional and digital media.
Language: English
Release Date: October 9, 2018
From the Kirius Review: "A highly instructional guide to the creation of effective advertising... A copywriting pro reveals all ... For those mystified by advertising copywriting or anyone who hopes to enter the profession, this book is sure to fit the bill... He has won the ad industry’s...
