Advertising Promotion category: 1760 books
by Spencer Coffman
Language: English
Release Date: January 17, 2016
Language: English
Release Date: January 17, 2016
Take a look at some of Zippo's great ads. See what you think, view the ads then read the analysis.
Relevance
Making Stuff That Matters
Language: English
Release Date: September 18, 2008
After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance.
Manners shares...
How not to Plan
66 ways to screw it up
Language: English
Release Date: July 12, 2018
In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for...
Obvious Adams
Masters of Marketing Secrets: The Story of a Successful Marketer
Language: English
Release Date: April 26, 2014
Have you ever been struck by the painfully obvious?
What passes for advertising these days seems to have forgotten what people are actually looking for.
But it's right in front of their (and your) nose.
The stories in this book were written apparently to tweak the noses of...
This I Know
Marketing Lessons from Under the Influence
Language: English
Release Date: September 4, 2018
Terry O'Reilly, host of the popular radio show Under the Influence, provides the best stories about smart marketing for small business. In Terry's gifted presentation, This I Know is more than applied business techniques. It offers a unique view of contemporary life through the lens of advertising....
The Age of Persuasion
How Marketing Ate Our Culture
Language: English
Release Date: March 10, 2010
Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your feet touch the floor. Staggering out of bed, you’ll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds - perhaps thousands - of marketing...
Buzzmarketing
Get People to Talk About Your Stuff
Language: English
Release Date: July 7, 2005
"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology...
by Ricardo Aguilar
Language: English
Release Date: April 7, 2017
Language: English
Release Date: April 7, 2017
Imagine waking up in the morning and hitting the snooze button twice, taking your time as you savor every last cornflake without ever looking down at your wristwatch and imagine cutting your commute time to the one minute walk from your bedroom to your home office. This is the world of working from...
by Robert Alan King
Language: English
Release Date: August 18, 2012
Language: English
Release Date: August 18, 2012
How to Create A Company Profile as An Effective Marketing Tool (Includes an Example, Sample or Template) by Robert King is a booklet with over 2,100 words. It covers all aspects of how to prepare a company profile, including a short discussion on each recommended section. King will also provide an...
No B.S. Guide to Brand-Building by Direct Response
The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Language: English
Release Date: March 17, 2014
Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make-first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are...
Grapevine
Why Buzz Was a Fad but Word of Mouth Is Forever
Language: English
Release Date: November 3, 2005
Word of mouth is an amazingly powerful force — but how does it really work?.
Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.
As the founder of BzzAgent, a community of more than...
by Anonymous
Language: English
Release Date: August 9, 2014
Language: English
Release Date: August 9, 2014
Social media sites like Facebook and Twitter are the new trend of the internet. It opened new possibilities to communication and it improved the way people connect and share. Today, social media sites are no longer just an ingenious way for people to meet, connect and share. It is now also one of...
by Anthony Ekanem
Language: English
Release Date: December 31, 2016
Language: English
Release Date: December 31, 2016
Facebook is certainly one of the biggest internet phenomena of recent times. It has become so huge that almost all internet users and countless others know about it or use it regularly. It is for this reason and so many others that internet marketers have jumped on the band wagon and started harnessing...
Fashion Brands
Branding Style from Armani to Zara
Language: English
Release Date: October 3, 2012
Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands...