Advertising Promotion category: 1760 books
The Real Mad Men
The Renegades of Madison Avenue and the Golden Age of Advertising
Language: English
Release Date: February 28, 2012
Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s.
AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives....
Adland
A Global History of Advertising
Language: English
Release Date: July 3, 2013
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the...
by Claude Hopkins
Language: English
Release Date: March 13, 2013
Language: English
Release Date: March 13, 2013
Not just for every person who is serious in crafting effective advertising, but also for every advertiser who needs to get the maximum benefit from his campaign, My Life in Advertising is a book of condensed advertising wisdom. This book is not written as a personal history, but as a business story....
by Brad Andrews
Language: English
Release Date: October 24, 2012
Language: English
Release Date: October 24, 2012
For the first time, a book exists that compiles all the information candidates need to apply for their first Advertising, Marketing, Promotions, Public Relations, and Sales Managers job, or to apply for a better job. What you'll find especially helpful are the worksheets. It is so much easier to...
by John Wright
Language: English
Release Date: February 17, 2014
Language: English
Release Date: February 17, 2014
With the high prices of placing ads today, why not save money? There’s no special secret to writing and placing advertisements in magazines, tabloids and newspapers. And why not claim the discount given to advertising agencies?
If you handle your own advertising correspondence, work with...
Discover the 1 System that Can Send Over 950,000,000+ Highly Free Targeted Traffic Without Spending A Dime On Advertising:
Increase Your Website Traffic with our SEO Tools and Social Media Advertising
Language: English
Release Date: October 20, 2018
ARE you looking for SEO and social media tools to help boost and increase your website traffic, get found by millions of ‘REAL PEOPLE’ and gain keyword rankings?
Are you searching for a proven system you could use as your primary source of backlinks and social media shares that...
Targeted
How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
Language: English
Release Date: November 19, 2014
Nowadays, we fast-forward through commercials and we only pick up magazines at the doctor’s office (and even then only if our phone’s battery power is low!). But the one place of advertising we cannot avoid for longer than a few minutes is online--the vast and shifting Internet universe filled...
by Mark A. Jansen
Language: English
Release Date: October 7, 2017
Language: English
Release Date: October 7, 2017
“Within five years, Facebook will be mostly video.”
Mark Zuckerberg, CEO of Facebook, Inc.
Its known that the largest social platform prioritizes video, amongst other because it has found clear evidence in the data that video drives user engagement - and is better at that than all other...
by Kotaro Sugiyama, Tim Andree
Language: English
Release Date: November 22, 2010
Language: English
Release Date: November 22, 2010
The breakthrough marketing strategy from the world's most innovative advertising agency
One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated...
by John Griffiths, Tracey Follows
Language: English
Release Date: June 30, 2016
Language: English
Release Date: June 30, 2016
From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build the well-known household brands we still use today.
It was the golden era of advertising, partly because the campaigns seemed to connect with consumers so well....
by Adrian Mackay
Language: English
Release Date: March 30, 2007
Language: English
Release Date: March 30, 2007
The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader.
Based on the successful and highly...
by Anonymous
Language: English
Release Date: July 23, 2014
Language: English
Release Date: July 23, 2014
You Won't Make It In Advertising If You Miss Out This Book! Let's face it - We all know the fact that we are not an advertising genius. If we are, companies would pay millions to you and you'd be making hundreds of thousands of dollars. But as time goes on, more and more people have been learning...
The End of Advertising
Why It Had to Die, and the Creative Resurrection to Come
Language: English
Release Date: June 13, 2017
A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.
The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright...
The Advertising Agency (RLE Marketing)
Procedure and Practice
Language: English
Release Date: September 19, 2014
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one...