Consumer Behaviour category: 842 books

Cover of OurSpace

OurSpace

Resisting the Corporate Control of Culture

by Christine Harold
Language: English
Release Date: May 17, 2007

When reporters asked about the Bush administration’s timing in making their case for the Iraq war, then Chief of Staff Andrew Card responded that “from an marketing point of view, you don’t introduce new products in August.” While surprising only in its candor, this statement signified the extent...
Cover of The Psychology of Influence

The Psychology of Influence

Theory, research and practice

by Joop van der Pligt, Michael Vliek
Language: English
Release Date: October 4, 2016

Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From...
Cover of The Psychology of Entertainment Media

The Psychology of Entertainment Media

Blurring the Lines Between Entertainment and Persuasion

by
Language: English
Release Date: April 27, 2012

In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate...
Cover of The New Consumers

The New Consumers

The Influence Of Affluence On The Environment

by Norman Myers, Jennifer K
Language: English
Release Date: April 10, 2013

While overconsumption by the developed world's roughly one billion inhabitants is an abiding problem, another one billion increasingly afflu"new consumers" in developing countries will place additional strains on the earth's resources, argue authors Norman Myers and Jennifer Kin this important new...
Cover of Cultural Psychology

Cultural Psychology

A Special Issue of the journal of Consumer Psychology

by
Language: English
Release Date: October 13, 2014

First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.
Cover of Public Sphere and Experience

Public Sphere and Experience

Analysis of the Bourgeois and Proletarian Public Sphere

by Alexander Kluge, Oskar Negt
Language: English
Release Date: March 1, 2016

The “public sphere” is a key concept in political discourse, designating a space for political action. But is this a single authoritative and universal space in which various positions compete for recognition, or does it consist of multiple local spaces spread over diverse collectivities? In Kluge...
Cover of Relentlessly Relevant

Relentlessly Relevant

50 ways to innovate

by Douglas Kruger
Language: English
Release Date: May 4, 2015

Brace yourself … the rules of consumer engagement have changed. Your customers no longer care about legacy – what matters to them is how you are innovating into their world today. The classic ‘solve a problem’ approach that industry giants have always employed is no longer relevant. Consumers...
Cover of Chinese Consumers in a New Era

Chinese Consumers in a New Era

Their Travel Behaviors and Psychology

by
Language: English
Release Date: February 5, 2016

As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mainland, Hong Kong, Macao, and Taiwan) are well positioned to change the world’s tourism landscape. Influence of China in the global tourism...
Cover of Food Policy and the Environmental Credit Crunch
by Julie Hudson, Paul Donovan
Language: English
Release Date: September 11, 2013

The changing economic environment for the consumer that is emerging from the wreckage of the financial credit crunch plays directly into the importance of food spending. This is certainly true from the perspective of food prices in the short run, but also from the perspective of sustainability and...
Cover of Generation C

Generation C

The Confluence Marketing at the Era of Connected Consumers

by Raymond Morin
Language: English
Release Date: January 5, 2018

Since the 2008 recession, people's confidence in institutions has been in decline. We’re now far more interested in the recommendations of our peers than in traditional forms of advertising and marketing. With our daily use of the Internet and social media, we as consumers influence our communities...
Cover of Demand wins

Demand wins

towards capitalism of consumers, well beyond the crisis

by Mauro Artibani
Language: English
Release Date: June 20, 2017

Who are Captains of Capitalism? They are the ones that, with what they do, generate wealth for everyone! Well, after ten years from the beginning of the economic crisis, who commands? Let us see,they are not the producers who with the crisis see their goods devalued, not screditers by credit nor consumers...
Cover of Marketing and Customer Loyalty

Marketing and Customer Loyalty

The Extra Step Approach

by Mauro Cavallone
Language: English
Release Date: May 10, 2017

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness...
Cover of Personal Insolvency in the 21st Century

Personal Insolvency in the 21st Century

A Comparative Analysis of the US and Europe

by Professor Iain Ramsay
Language: English
Release Date: May 4, 2017

Since 1979 the world has witnessed a remarkable cycle of personal insolvency law reform. Changes in capitalist economies, financial crises and political interest groups all contributed to this cycle of reform. This book examines the role of interest groups and distinct narratives in shaping reform...
Cover of Integrated Communication

Integrated Communication

Synergy of Persuasive Voices

by
Language: English
Release Date: June 17, 2013

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals...
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