Consumer Behaviour category: 842 books
The Supply Chain Revolution
Innovative Sourcing and Logistics for a Fiercely Competitive World
Language: English
Release Date: June 23, 2017
Across a range of industries, once-leading companies are in trouble: Walmart, IBM, Pfizer, HP, and The Gap to name a few. But others are thriving. The difference is how the company’s leaders view their supply chain: Is it just about cutting cost or do they see its hidden tools for outperforming...
Succeed with Social Media Like a Creative Genius
A Guide for Artists, Entrepreneurs, and Kindred Spirits
Language: English
Release Date: July 2, 2019
How to Build a Following, Make Authentic Connections, and Promote Your Work
Whether you’re an artist or craftsman selling your work, the owner of a small start-up hoping to network, or just looking for a more meaningful social media experience, this is the book for you. Brainard Carey draws from...
Real Influence
Persuade Without Pushing and Gain Without Giving In
Language: English
Release Date: January 2, 2013
Authentic influence is about more than creating a strong initial connection--it’s about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John...
The Social Atom
Why the Rich Get Richer, Cheaters Get Caught, and Your Neighbor Usually Looks Like You
Language: English
Release Date: December 5, 2008
The idiosyncrasies of human decision-making have confounded economists and social theorists for years. If each person makes choices for personal (and often irrational) reasons, how can people's choices be predicted by a single theory? How can any economic, social, or political theory be valid? The...
Trends in Tourist Behavior
New Products and Experiences from Europe
Language: English
Release Date: January 17, 2019
This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses. On this basis, practical implications...
by Federico Zia
Language: Spanish
Release Date: April 6, 2016
Language: Spanish
Release Date: April 6, 2016
El texto presenta los principales argumentos atados a la comunicación publicitaria, de su evolución en la posguerra hasta la publicidad global pasando por las agencias publicitarias, los efectos de la publicidad, el brand, las estrategias, la creación de los mensajes publicitarios, la verificación...
Predictably Irrational, Revised and Expanded Edition
The Hidden Forces That Shape Our Decisions
Language: English
Release Date: June 23, 2009
"A marvelous book… thought provoking and highly entertaining."
—Jerome Groopman, New York Times bestselling author of How Doctors Think
"Ariely not only gives us a great read; he also makes us much wiser."
—George Akerlof, 2001 Nobel Laureate in Economics
"Revolutionary."
—New...
Pre-Suasion
A Revolutionary Way to Influence and Persuade
Language: English
Release Date: September 6, 2016
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.
What...
by David A. Aaker
Language: English
Release Date: November 8, 2011
Language: English
Release Date: November 8, 2011
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage....
Influence
The Psychology of Persuasion
Language: English
Release Date: June 2, 2009
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research...
Social Media Marketing
21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business
Language: English
Release Date: August 13, 2015
Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions,...
by Richard H. Thaler
Language: English
Release Date: May 11, 2015
Language: English
Release Date: May 11, 2015
**Winner of the Nobel Prize in Economics
Get ready to change the way you think about economics.**
Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is...
by James Surowiecki
Language: English
Release Date: August 16, 2005
Language: English
Release Date: August 16, 2005
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
With...
by Lisa DeGirolamo
Language: English
Release Date: April 7, 2011
Language: English
Release Date: April 7, 2011
This book will guide you through the steps it takes to consistently save 50-70% on your grocery bill by effectively using coupons.Includes a special bonus section on saving money at CVS and Walgreens.You will learn where to get coupons, how to organize them and most importantly, how to best use your coupons to maximize your savings.