Consumer Behaviour category: 842 books
Hacking Growth
How Today's Fastest-Growing Companies Drive Breakout Success
Language: English
Release Date: April 25, 2017
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.
It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented...
by Albert Solana, Genís Roca
Language: Spanish
Release Date: March 23, 2015
Language: Spanish
Release Date: March 23, 2015
Dos autores de gran prestigio dentro de su sector • Uno de los temas que están dando mucho que hablar y sobre lo que hay poco escrito El Big Data, el nuevo vocablo de moda y el término que aparece en todas las quinielas referidas a las últimas tendencias tecnológicas, se basa, en realidad, en...
Carrots and Sticks
Unlock the Power of Incentives to Get Things Done
Language: English
Release Date: September 21, 2010
Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you...
The Happiness Industry
How the Government and Big Business Sold us Well-Being
Language: English
Release Date: May 12, 2015
In winter 2014, a Tibetan monk lectured the world leaders gathered at Davos on the importance of Happiness. The recent DSM-5, the manual of all diagnosable mental illnesses, for the first time included shyness and grief as treatable diseases. Happiness has become the biggest idea of our age, a new...
Stuffocation
Why We've Had Enough of Stuff and Need Experience More Than Ever
Language: English
Release Date: March 17, 2015
Stuffocation is a movement manifesto for “experiential” living, a call to arms to stop accumulating stuff and start accumulating experiences, and a road map for a new way forward with the potential to transform our lives.
Reject materialism. Embrace experientialism. Live more with less.
Stuffocationis...
"I Love You More Than My Dog"
Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
Language: English
Release Date: October 15, 2009
Hundreds of businesses have customers who admire them, but only an elite few have true advocates— passionate, loyal, vocal fans—who rave about them to anyone who will listen.
Jeanne Bliss, who served as a senior customer executive at five major companies, says there’s no shortcut to becoming...
不當行為：行為經濟學之父教你更聰明的思考、理財、看世界
Misbehaving: The Making of Behavioral Economics
Language: Chinese
Release Date: June 1, 2016
過去30年間，經濟學界最重大的一場革命！
行為經濟學之父、2017年諾貝爾經濟學獎得主，半自傳代表作！
「當代最懶惰也最不凡的經濟學奇才！」──《快思慢想》作者 丹尼爾‧康納曼
「如果我必須跟一位當代天才困在電梯裡，我會選擇塞勒。」──《異數》作者...
The Shopping Revolution
How Successful Retailers Win Customers in an Era of Endless Disruption
Language: English
Release Date: June 12, 2018
SILVER WINNER, IBPA BENJAMIN FRANKLIN AWARDS & FINALIST, 2018 FOREWORD INDIES BOOK OF THE YEAR
Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution offers a “brilliant analysis of the disruptive effect that Amazon is having on the retail industry and how stores...
Drunk Tank Pink
And Other Unexpected Forces That Shape How We Think, Feel, and Behave
Language: English
Release Date: March 21, 2013
**A New York Times bestseller!
A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day**
Most of us go through life believing that we are in control of the choices we make—that we think and behave almost independently...
The $12 Million Stuffed Shark
The Curious Economics of Contemporary Art
Language: English
Release Date: February 21, 2012
Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting No. 5, 1948 sell for $140 million?
Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics...
Everything Is Miscellaneous
The Power of the New Digital Disorder
Language: English
Release Date: May 1, 2007
Business visionary and bestselling author David Weinberger shows how the digital revolution is radically changing the way we make sense of our lives
Human beings are information omnivores: we are constantly collecting, labeling, and organizing data. But today, the shift from the physical to...
by Vance Packard
Language: English
Release Date: July 1, 2007
Language: English
Release Date: July 1, 2007
"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians...
Big Data in Practice
How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
Language: English
Release Date: March 22, 2016
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.
Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required...
Call of the Mall
The Author of Why We Buy on the Geography of Shopping
Language: English
Release Date: February 9, 2004
The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about.
Paco Underhill, the Margaret Mead of shopping...