Consumer Behaviour category: 842 books
Analyzing Strategic Behavior in Business and Economics
A Game Theory Primer
Language: English
Release Date: February 7, 2014
This textbook is an introduction to game theory, which is the systematic analysis of decision-making in interactive settings. Game theory can be of great value to business managers. The ability to correctly anticipate countermove by rival firms in competitive and cooperative settings enables managers...
by Lynnette Khalfani-Cox
Language: English
Release Date: February 24, 2011
Language: English
Release Date: February 24, 2011
Would you like to be free from financial worries, rest at night knowing your bills are paid, and have peace of mind when it comes to money matters? Then you need Zero Debt – a 30-day action plan to fix your finances.
In Zero Debt, you’ll discover:
•How to get annoying creditors...
The Decline in Saving
A Threat to America's Prosperity?
Language: English
Release Date: February 2, 2012
Longtime Brookings economist and former presidential adviser Barry Bosworth examines why saving rates in the United States have fallen so precipitously over the past quarter century, why the initial consequences were surprisingly benign, and how reduced saving will affect the future well-being of...
by charles fisher
Language: English
Release Date: January 7, 2016
Language: English
Release Date: January 7, 2016
Are you being chased or sued by a debt collector over a credit card debt and wish to represent yourself in court? Here is all the information you will need to be successful. Following these guidelines may even put a check in YOUR pocket instead of theirs. Collection law firms rely on your lack of knowledge,...
by Colin Ryan
Language: English
Release Date: April 16, 2018
Language: English
Release Date: April 16, 2018
Your ability to manage your money directly affects your ability to build the life you want.
Reading this introductory book on personal finance will teach you the skills that have changed not only my life, but the lives of hundreds of thousands of people over the course of my career.
To...
Così banche e finanza ci rovinano la vita
Disastri passati, presenti e futuri di un sistema tossico
Language: Italian
Release Date: May 26, 2015
“Nascosta dietro alla complessità e all’illeggibilità dei contratti si è spesso celata l’intenzione di pilotare gli investimenti dei cittadini verso prodotti poco chiari, dalla dubbia sicurezza e solidità. Prodotti che poi si sono dimostrati fallimentari, mandando in fumo i risparmi di una...
The Substance of Style
How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
Language: English
Release Date: March 17, 2009
Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century...
The Curse of Bigness
Antitrust in the New Gilded Age
Language: English
Release Date: November 13, 2018
The political mood is turning against big tech, and the backlash is bipartisan. So too is the populist outrage against economic inequality and political influence. Everyone from unionists to farmers, to Google users angry about private data, Facebook users angry about fake news, to broadband customers...
The Age of Persuasion
How Marketing Ate Our Culture
Language: English
Release Date: March 10, 2010
Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your feet touch the floor. Staggering out of bed, you’ll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds - perhaps thousands - of marketing...
by Chip Bell, Ron Zemke, John Bush
Language: English
Release Date: May 1, 2013
Language: English
Release Date: May 1, 2013
You may have your industry’s most prolific product or service in the marketplace, but your customers’ loyalty and checkbooks will only go as far as your customer service will allow. In the end, customers will not recognize the minor advantages of your superior product, but poor customer service...
Who Can You Trust?
How Technology Brought Us Together and Why It Might Drive Us Apart
Language: English
Release Date: November 14, 2017
If you can't trust those in charge, who can you trust?
From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust--far from it.
In this revolutionary book, world-renowned trust expert Rachel Botsman reveals that we are...
Creating Competitive Advantage
Give Customers a Reason to Choose You Over Your Competitors
Language: English
Release Date: April 25, 2006
Why should I do business with you… and not your competitor?
Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive...
by Marian Salzman
Language: English
Release Date: December 12, 2012
Language: English
Release Date: December 12, 2012
The “new” has never been more crucial, as the entire world, from emerging to mature economies, is now creating new products, services and experiences at an unprecedented rate. Whether you are helming an organization or developing your personal brand, your survival depends on finding new opportunities....
Can't Buy Me Like
How Authentic Customer Connections Drive Superior Results
Language: English
Release Date: March 7, 2013
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be...