Can't Buy Me Like
How Authentic Customer Connections Drive Superior Results
Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour
| Author: | Bob Garfield, Doug Levy | ISBN: | 9781101595336 |
| Publisher: | Penguin Publishing Group | Publication: | March 7, 2013 |
| Imprint: | Portfolio | Language: | English |
| Author: | Bob Garfield, Doug Levy |
| ISBN: | 9781101595336 |
| Publisher: | Penguin Publishing Group |
| Publication: | March 7, 2013 |
| Imprint: | Portfolio |
| Language: | English |
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.
