Bob Garfield: 1 book
Can't Buy Me Like
How Authentic Customer Connections Drive Superior Results
Language: English
Release Date: March 7, 2013
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be...
