Consumer Behaviour category: 842 books
Branding Masculinity
Tracing the Cultural Foundations of Brand Meaning
Language: English
Release Date: January 22, 2016
Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose...
Online Gravity
The Unseen Force Driving the Way You Live, Earn, and Learn
Language: English
Release Date: June 1, 2015
The Freakonomics of the digital economy, offering fascinating insights into the new rules that are reshaping the online worlds of business, education, and leisure.
Are you concerned that technology and the web are moving too quickly for you to keep up? Are you worried about the future of your...
Customer-Relationship-Management
Optimale Kundenbeziehungen
Language: German
Release Date: September 3, 2018
In nur 50 Minuten CRM verstehen
Wie wird der Markt am besten angesprochen? Welche Kunden sollten bevorzugt behandelt werden? CRM ermöglicht es, Kundenbeziehungen optimal aufzubauen und zu verbessern und dabei trotz einer großen Anzahl an zu verwaltenden (potenziellen) Kunden den Aufwand für das...
by Lesley Ward
Language: English
Release Date: May 1, 2012
Language: English
Release Date: May 1, 2012
Experienced equestrians cover the fundamentals of horsemanshipt - from buying and caring for a horse to getting the most out of tiem in the saddle. Complete with step-by-step instructions, full-color photographs, and helpful glossaries, these trustworthy little guides help riders establish and maintain rewarding relationships with their horses.
Just One More Hand
Life in the Casino Economy
Language: English
Release Date: February 2, 2015
Just One More Hand tells a story that workers all over can relate to: an industry that promised a solid and stable livelihood is being transformed by competitive pressures, causing employees to lose their economic footing. What seemed like a good job one day becomes a bad job the next. Incorporating...
Market Segmentation Success
Making It Happen!
Language: English
Release Date: March 3, 2008
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select
Data Crush
How the Information Tidal Wave Is Driving New Business Opportunities
Language: English
Release Date: February 18, 2014
Do you still view the Internet as mainly a tool to tell your customers about your business? If so, you are missing out on the Internet’s true value for your company today--and the oversight has been hampering your potential in ways you can’t afford to allow any longer.Every move your customers...
The Difference
How Anyone Can Prosper in Even The Toughest Times
Language: English
Release Date: March 10, 2009
Can you really start from nothing and become truly secure financially?
What’s the difference between you and Warren Buffett? Between you and your boss? Or between you and your successful neighbor? What do the financially comfortable have that you don’t?
It’s not that those people...
by Ron Karr
Language: English
Release Date: January 13, 2003
Language: English
Release Date: January 13, 2003
You're no idiot, of course. You skillfully manage your kids' temper tantrums, diplomatically handle office politics, and even pleasantly deal with your friends' bickering. But when it comes to handling customer service, you feel utterly lost.
It's time to make great customer service an indispensable...
Driving Customer Equity
How Customer Lifetime Value Is Reshaping Corporate Strategy
Language: English
Release Date: February 21, 2001
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml,...
Marketing to Millennials
Reach the Largest and Most Influential Generation of Consumers Ever
Language: English
Release Date: July 10, 2013
The jokes at the Millennials’ expense are aplenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully...
Shopper Marketing
How to Increase Purchase Decisions at the Point of Sale
Language: English
Release Date: February 3, 2012
Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers,...
by Shawn Thomas
Language: English
Release Date: August 2, 2016
Language: English
Release Date: August 2, 2016
This short but to the point story is one that is worth the price of admission. It only gives you decisions based on the pros and cons of having your own business it's up to you to act on it or not.
Talk Triggers
The Complete Guide to Creating Customers with Word of Mouth
Language: English
Release Date: October 2, 2018
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.
Word of mouth is directly responsible for 19% of all purchases, and influences as...