Shopper Marketing

How to Increase Purchase Decisions at the Point of Sale

Business & Finance, Marketing & Sales, Consumer Behaviour, Advertising & Promotion
Cover of the book Shopper Marketing by Ville Maila, Markus Ståhlberg, Kogan Page
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Author: Ville Maila, Markus Ståhlberg ISBN: 9780749464721
Publisher: Kogan Page Publication: February 3, 2012
Imprint: Kogan Page Language: English
Author: Ville Maila, Markus Ståhlberg
ISBN: 9780749464721
Publisher: Kogan Page
Publication: February 3, 2012
Imprint: Kogan Page
Language: English

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion.

The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion.

The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

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