Consumer Behaviour category: 842 books
by John Renesch
Language: English
Release Date: December 16, 2011
Language: English
Release Date: December 16, 2011
2013 GRAND PRIZE WINNER FOR NON-FICTION by Next Generation Indie Book Awards
It is not too late to create the future we all say we want for our children and our children’s children—a future that is environmentally sustainable, spiritually fulfilling and socially just. The Great Growing...
by Mark Granovetter
Language: English
Release Date: February 27, 2017
Language: English
Release Date: February 27, 2017
A work of exceptional ambition by the founder of modern economic sociology, this first full account of Mark Granovetter’s ideas stresses that the economy is not a sphere separate from other human activities but is deeply embedded in social relations and subject to the same emotions, ideas, and constraints as religion, science, politics, or law.
Field Visual Merchandising Strategy
Developing a National In-store Strategy Using a Merchandising Service Organization
Language: English
Release Date: January 3, 2015
The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national...
The Greedy Hand
How Taxes Drive Americans Crazy and What to Do About It
Language: English
Release Date: April 25, 2012
The Greedy Hand is an illuminating examination of the culture of tax and a persuasive call for reform, written by one of the nation's leading policy makers, Amity Shlaes of The Wall Street Journal.
The father of the modern American state was an obscure Macy's department store executive...
by Peter C. Whybrow, Sarah F. Brosnan, Darby Proctor
Language: English
Release Date: August 8, 2014
Language: English
Release Date: August 8, 2014
Scholars from psychology, neuroscience, economics, animal behavior, and evolution describe the latest research on the causes and consequences of overconsumption.
Our drive to consume—our desire for food, clothing, smart phones, and megahomes—evolved from our ancestors' drive to survive....
Summary and Analysis of Predictably Irrational: The Hidden Forces That Shape Our Decisions
Based on the Book by Dan Ariely
Language: English
Release Date: March 28, 2017
So much to read, so little time? This brief overview of Predictably Irrational tells you what you need to know—before or after you read Dan Ariely’s book.
Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.
This...
Sensory Marketing
Research on the Sensuality of Products
Language: English
Release Date: February 25, 2011
What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and...
by Lisa Tschauner
Language: English
Release Date: August 17, 2012
Language: English
Release Date: August 17, 2012
Rule Of Thumb: A Guide to Customer Service and Business Relationships is an introductory guide for first-time entrepreneurs and small business owners seeking to gain a basic understanding of what it takes to create unrivaled customer service and long-lasting business relationships. In today's business...
by Wayne Ellwood
Language: English
Release Date: March 17, 2014
Language: English
Release Date: March 17, 2014
This guide explores the idea of economic growth, tracing its history and questioning why it has become so unchallengeable and powerful when unlimited growth in a finite world is ultimately impossible. It illustrates how economics based on degrowth can be turned into a positive and how we can arrive...
Green Giants
How Smart Companies Turn Sustainability into Billion-Dollar Businesses
Language: English
Release Date: August 12, 2015
What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable...
by Roddy Mullin
Language: English
Release Date: May 15, 2018
Language: English
Release Date: May 15, 2018
In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online...
Lifescale
How to Live a More Creative, Productive, and Happy Life
Language: English
Release Date: February 28, 2019
Somewhere along the way, we got distracted. As much as we multitask, love our devices and feel like we’re in control, deep down we know that something is off. Shortened attention spans, declines in critical thinking, lack of sleep, self-doubt and decreased creativity are just some of the effects...
by
Language: English
Release Date: December 14, 2010
Language: English
Release Date: December 14, 2010
Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the...
World Development Report 2015
Mind, Society, and Behavior
Language: English
Release Date: December 4, 2014
Development economics and policy are due for a redesign. In the past few decades, research from across the natural and social sciences has provided stunning insight into the way people think and make decisions. Whereas the first generation of development policy was based on the assumption that humans...