Field Visual Merchandising Strategy

Developing a National In-store Strategy Using a Merchandising Service Organization

Business & Finance, Marketing & Sales, Retailing, Consumer Behaviour
Cover of the book Field Visual Merchandising Strategy by Paul J. Russell, Kogan Page
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Author: Paul J. Russell ISBN: 9780749472658
Publisher: Kogan Page Publication: January 3, 2015
Imprint: Kogan Page Language: English
Author: Paul J. Russell
ISBN: 9780749472658
Publisher: Kogan Page
Publication: January 3, 2015
Imprint: Kogan Page
Language: English

The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy.

Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy.

Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works.

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