Consumer Behaviour category: 842 books
by
Language: English
Release Date: December 9, 2016
Language: English
Release Date: December 9, 2016
The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities...
Motherhoods, Markets and Consumption
The Making of Mothers in Contemporary Western Cultures
Language: English
Release Date: October 30, 2013
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how...
by
Language: English
Release Date: September 5, 2018
Language: English
Release Date: September 5, 2018
How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic gift"...
by Gordon Foxall
Language: English
Release Date: May 26, 2017
Language: English
Release Date: May 26, 2017
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
Lived Economies of Default
Consumer Credit, Debt Collection and the Capture of Affect
Language: English
Release Date: February 11, 2015
Consumer credit borrowing – using credit cards, store cards and personal loans – is an important and routine part of many of our lives. But what happens when these everyday forms of borrowing go ‘bad’, when people start to default on their loans and when they cannot, or will not, repay? It...
Brand Love is not Enough
A Theory of Consumer Brand Relationships in Practice
Language: English
Release Date: March 15, 2018
How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The same...
by
Language: English
Release Date: January 7, 2011
Language: English
Release Date: January 7, 2011
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application...
Consumer Neuroscience
Ein transdisziplinäres Lehrbuch
Language: German
Release Date: July 3, 2014
Das junge Fachgebiet der Consumer Neuroscience verfolgt die Idee, neurowissenschaftliche Methoden, Theorien und Erkenntnisse in die Konsumenten- und Käuferverhaltensforschung zu integrieren. Damit sollen traditionelle verhaltenswissenschaftliche Ansätze ergänzt und neue Kenntnisse gewonnen werden....
Shiny Objects
Why We Spend Money We Don't Have in Search of Happiness We Can't Buy
Language: English
Release Date: November 15, 2011
In Shiny Objects, a cross between In Praise of Slowness and The Tipping Point, consumer behavior expert Professor James A. Roberts takes us on a tour of America's obsession with consumerism—pointing out its symptoms, diagnosing specific problems, and offering a series of groundbreaking solutions.
Roberts...
The Grocers
The Rise and Rise of Supermarket Chains
Language: English
Release Date: January 3, 2011
Retailing has been the most dynamic sector of industry over the past 20 years and supermarkets such as Tesco, Sainsbury's, Asda, Safeway, M&S, Walmart, Aldi and Lidl have led the way in growth, operating efficiencies and profitability. With unrivalled access to the top decision-makers in all the...
Sustainability in Fashion
A Cradle to Upcycle Approach
Language: English
Release Date: June 27, 2017
This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their...
Non-Obvious 2018 Edition
How To Predict Trends And Win The Future
Language: English
Release Date: December 15, 2009
-The ALL-NEW 2018 Edition of the best selling Non-Obvious Trend Report series coming December 5, 2017!
-The Non-Obvious series is an annual trend report featuring 15 updated predictions every year on top trends likely to affect business and consumer behaviour in the upcoming year. The research and...
by Luiz Moutinho
Language: English
Release Date: February 29, 2016
Language: English
Release Date: February 29, 2016
Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and...
The Organization of Craft Work
Identities, Meanings, and Materiality
Language: English
Release Date: August 6, 2018
This edited book focuses on the organization and meaning of craft work in contemporary society. It considers the relationship between craft and place and how this enables the construction of a meaningful relationship with objects of production and consumption. The book explores the significance of...