Motherhoods, Markets and Consumption

The Making of Mothers in Contemporary Western Cultures

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Motherhoods, Markets and Consumption by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136758355
Publisher: Taylor and Francis Publication: October 30, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781136758355
Publisher: Taylor and Francis
Publication: October 30, 2013
Imprint: Routledge
Language: English

It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores:

  • How advertising, media and consumer culture contribute to myths and stereotypes concerning good and bad mothers
  • How particular consumer choices are bound up with women’s identities as mothers
  • The role of consumption for women entering different phases of their mothering lives: such as pregnancy, early motherhood, and the "empty nest"
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores:

More books from Taylor and Francis

Cover of the book Developing and Validating Test Items by
Cover of the book Fighting Songs and Warring Words by
Cover of the book Current Issues in School Leadership by
Cover of the book Peak Oil, Climate Change, and the Limits to China's Economic Growth by
Cover of the book Communicating Hope by
Cover of the book Education and Society in Bhutan by
Cover of the book Collective Memories in War by
Cover of the book Eclectic Views on Gay Male Pornography by
Cover of the book Russian Messianism by
Cover of the book Helping the Hard-core Smoker by
Cover of the book The Birth of the Clinic by
Cover of the book Meta-Regulation in Practice by
Cover of the book After Crime and Punishment by
Cover of the book Contemporary Consumer Culture Theory by
Cover of the book Managing Technological Development by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy