Corporate History category: 769 books
You Can't Order Change
Lessons from Jim McNerney's Turnaround at Boeing
Language: English
Release Date: December 26, 2008
The first book to explore the unique leadership style of Boeing’s acclaimed CEO
Jim McNerney was one of Jack Welch’s top protégés at General Electric and a finalist to replace the retiring Welch as CEO. McNerney lost that competition in 2001, but since then he has emerged as one of the...
by Stephen Shepard
Language: English
Release Date: August 23, 2012
Language: English
Release Date: August 23, 2012
A Top Editor’s Take on the State of Journalism Today—and His Prescient Forecast of Its Future
“This is a personal and insightful book about one of the most important questions of our time: how will journalism make the transition to the digital age? Steve Shepard made that leap bravely...
by Robert Grey Reynolds Jr
Language: English
Release Date: November 10, 2015
Language: English
Release Date: November 10, 2015
Xerox Company was exceptional during the hard economic times that accompanied the Great Depression. After losing a small amount in 1929 the business began to expand its profits and workforce. Whereas many companies were either laying off workers or trimming their hours, Xerox was working their employees...
by Bill Capodagli, Lynn Jackson
Language: English
Release Date: April 22, 2016
Language: English
Release Date: April 22, 2016
“Dream, Believe, Dare, Do . . .”
Though four simple words, this carefully crafted credo lies at the heart of Walt Disney’s enviable empire and has led The Walt Disney Company to prosperity for decades.
As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return...
Free the Market!
Why Only Government Can Keep the Marketplace Competitive
Language: English
Release Date: April 16, 2009
Why we need government intervention in the free market to protect competition and encourage innovation
Starting about thirty years ago, conservatives forced an overhaul of competition policy that has loosened business rules for everything from selling products to buying competitors.
Gary Reback...
Rebuilding Empires
How Best Buy and Other Retailers are Transforming and Competing in the Digital Age of Retailing
Language: English
Release Date: December 9, 2014
Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance. This book features interviews with industry...
Amazonia
Five Years at the Epicenter of the Dot.com Juggernaut
Language: English
Release Date: August 10, 2010
A “funny, contemplative” memoir of working at Amazon in the early years, when it was a struggling online bookstore (San Francisco Chronicle).
In a book that Ian Frazier has called “a fascinating and sometimes hair-raising morality tale from deep inside the Internet boom,” James Marcus,...
by Hamish McDonald
Language: English
Release Date: November 2, 2012
Language: English
Release Date: November 2, 2012
Ambani & Sons is the riveting story of one of the wealthiest families in the world. Dhirubhai Ambani was a rags-to-riches tycoon, whose company, Reliance, is now one of India's major corporations. His sons, Anil and Mukesh, took over after his death in 2002 and their respective arms of the company...
How Disruption Brought Order
The Story of a Winning Strategy in the World of Advertising
Language: English
Release Date: September 4, 2007
In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising....
獨角獸與牠的產地：矽谷新創公司歷險記
Disrupted: My Misadventure in the Start-Up Bubble
Language: Chinese
Release Date: July 14, 2017
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歷來最紅部落格「賈伯斯的祕密日記」作者
《新聞週刊**》****《富比世》資深科技記者**
HBO****影集《矽谷群瞎傳》編劇
————丹．萊昂斯Dan...
by Asian Development Bank
Language: English
Release Date: September 1, 2017
Language: English
Release Date: September 1, 2017
When the Asian Development Bank (ADB) was established in 1966, the Asia and Pacific region was undergoing a process of deep change. Several countries gained independence and a sense of regional identity was emerging. A more organized drive toward modernization started in several countries but the...
by Greg Tasker
Language: English
Release Date: May 31, 2006
Language: English
Release Date: May 31, 2006
For more than 130 years, there has been no sweeter word in Detroit than Sanders. The venerable confectioner was once as much a part of Detroit�s streetscape as the Big Three, Hudson�s, and Coney Islands. Sanders was more than just an ice-cream and candy shop. A Detroit icon, it served a fountain...
by Mary Firestone
Language: English
Release Date: November 14, 2007
Language: English
Release Date: November 14, 2007
Dayton�s department store, grand in scope and company spirit, enjoyed a century in the limelight as one of the nation�s leading retailers. Its disappearance has been a challenge to the community, but it is a sign of the times, as many other urban department stores have shared the same fate. Originally...
by John Oharenko, Homan Arthington Foundation
Language: English
Release Date: March 29, 2006
Language: English
Release Date: March 29, 2006
Located on the site of the original Sears Tower, the historic Sears, Roebuck and Company catalog plant is one of the nation�s most unique landmarks. Representing American ingenuity at its best, Richard Sears and Julius Rosenwald combined technology, commerce, and social science with bricks and mortar...