The Development of a Business Method, 1840-1980
by
Thomas S. Dicke
Language: English
Release Date: December 15, 2017
Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights...