Customer Service category: 721 books
Do Good
Embracing Brand Citizenship to Fuel Both Purpose and Profit
Language: English
Release Date: November 30, 2017
Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, support of these generous and socially aware companies is so high that it is safe to say that good works and...
Double Your Business
How to break through the barriers to higher growth, turnover and profit
Language: English
Release Date: September 7, 2012
Learn how to pinpoint exactly what is holding your business back so you can double your turnover and profit within 2 years or less.
This book enables small business owners to release rapid, dynamic growth. Including action plans which help you to overcome the barriers that may be...
by Tania Bianchi
Language: English
Release Date: September 7, 2016
Language: English
Release Date: September 7, 2016
These cue cards are part of the series:
"THE SECRET CUE CARDS"
on how to instantly improve your communication
for outstanding results and success in life.
Always want to have a ready answer?
These professional cue cards
are studied to give you maximum result
in handling OBJECTIONS.
Look...
by Paul C Burr
Language: English
Release Date: January 11, 2015
Language: English
Release Date: January 11, 2015
Virtually all of the large corporations I’ve worked with have each spent millions of dollars ($US) installing customised sales systems and account management processes. This booklet will give you a snapshot of the core wisdom you need to adopt a ‘best-practice’ account management system for...
by
Language: English
Release Date: September 13, 2013
Language: English
Release Date: September 13, 2013
The issue of performance measurement in the leisure industry is increasingly important, from both theoretical (academic) and applied (practitioner) perspectives. Managers need accurate indications of how their organisations are performing, to inform their decisions. Policymakers need an evidence base...
by
Language: English
Release Date: February 25, 2014
Language: English
Release Date: February 25, 2014
Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from ‘culture jams’ and actions against Esso and Starbucks, through the downshifting and voluntary simplicity movements, the rise of ethical consumption and organic and the high profile of films and books...
The User is Always Right
A Practical Guide to Creating and Using Personas for the Web
Language: English
Release Date: August 21, 2006
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right...
The Cultural Intelligence Difference -Special eBook Edition
Master the One Skill You Can't Do Without in Today's Global Economy
Language: English
Release Date: May 30, 2011
As an award-winning author and global business leader, David Livermore applies his social science and cultural intelligence (CQ) expertise to teach others how to thrive in increasingly multicultural workplaces and a globalized world. Now, in this essential book, he shows readers how to leverage the...
Secret Sauce
How to Pack Your Messages with Persuasive Punch
Language: English
Release Date: February 21, 2017
The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible,...
Implementation of Total Quality Management
A Comprehensive Training Program
Language: English
Release Date: October 18, 2013
Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of all relevant aspects of TQM. It provides a ready-made training format that can be used in all operational...
Hospitality Marketing and Consumer Behavior
Creating Memorable Experiences
Language: English
Release Date: June 26, 2017
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer...
by Heather Wright
Language: English
Release Date: June 9, 2015
Language: English
Release Date: June 9, 2015
This book is your quick guide to telephone skills. In five short lessons, you’ll have the skills you need to be the best ambassador you can be for your own company or for your employer’s through your ability to communicate over the phone.
The five quick steps in this book will help you refine...
Creating Marketing Magic and Innovative Future Marketing Trends
Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Language: English
Release Date: January 6, 2017
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt...
Rediscovering the Essentiality of Marketing
Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
Language: English
Release Date: June 27, 2016
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how...