Hospitality Marketing and Consumer Behavior

Creating Memorable Experiences

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales, Customer Service, Sales & Selling
Cover of the book Hospitality Marketing and Consumer Behavior by , Apple Academic Press
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Author: ISBN: 9781315341996
Publisher: Apple Academic Press Publication: June 26, 2017
Imprint: Apple Academic Press Language: English
Author:
ISBN: 9781315341996
Publisher: Apple Academic Press
Publication: June 26, 2017
Imprint: Apple Academic Press
Language: English

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

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