How IT Meets the Needs of Emerging Markets
by
Sailesh Chutani, Jessica Rothenberg Aalami, Akhtar Badshah
Language: English
Release Date: October 26, 2010
Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs
Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated...