How to Increase Purchase Decisions at the Point of Sale
by
Ville Maila, Markus Ståhlberg
Language: English
Release Date: February 3, 2012
Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers,...