How Ordinary People Create Extraordinary Products
by
Craig M. Vogel, Peter Boatwright, Jonathan M. Cagan
Language: English
Release Date: June 28, 2011
The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent...