Public Finance category: 2897 books
Research Methods in Public Administration and Public Management
An Introduction
Language: English
Release Date: March 14, 2014
Research in public administration and public management has distinctive features that influence the choices and application of research methods. Periods of change and upheaval in the public sector provide ample opportunities and cases for research, but the standard methodologies for researching in...
by Alison Theaker
Language: English
Release Date: May 20, 2016
Language: English
Release Date: May 20, 2016
The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further...
by Jane Johnston
Language: English
Release Date: February 12, 2016
Language: English
Release Date: February 12, 2016
In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept,...
Public Relations, Activism, and Social Change
Speaking Up
Language: English
Release Date: March 5, 2013
Winner of the 2014 NCA PRIDE Book Award
Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies,...
![Cover of PUBLIC RELATIONS AND MARKETING COMMUNICATIONS [NEW, REVISED, EXPANDED EDITION]](https://www.kuoky.com/images/2013/september/300x300/1230000180534-wmar_300x.jpg)
by Kerwin Mathew
Language: English
Release Date: September 11, 2013
Language: English
Release Date: September 11, 2013
**DESCRIPTION OF BOOK **
Profitable businesses, now more than ever, depend on their Public Relations Department for the setting up of a dynamic and practical communications network which reflects the challenges of this competitive era.
"Public Relations And Marketing Communications"...
Understanding Public Relations
Theory, Culture and Society
Language: English
Release Date: April 17, 2018
This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social...
Becoming a Public Relations Writer
Strategic Writing for Emerging and Established Media
Language: English
Release Date: August 5, 2016
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will...
by Douglas Auld
Language: English
Release Date: December 15, 1972
Language: English
Release Date: December 15, 1972
The purpose of this collection is to provide the student with an introduction to the way in which the discipline of economics tackles the problems posed in affluent societies by their various ‘waste’ products. ‘Pollution economics’ introduces a student to aspects of price economics, public...
Global Writing for Public Relations
Connecting in English with Stakeholders and Publics Worldwide
Language: English
Release Date: December 7, 2015
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers...
by Alan R. Shark
Language: English
Release Date: February 11, 2015
Language: English
Release Date: February 11, 2015
At last, here is a textbook that covers the field of technology and public management in an informative and engaging style. Ever since the National Association of Schools of Public Affairs and Administration required greater infusion of technology into the curriculum, faculty and administrators have...
Public Relations As Relationship Management
A Relational Approach To the Study and Practice of Public Relations
Language: English
Release Date: April 24, 2015
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value...
Meet the People
Why businesses must engage with public opinion to manage and enhance their reputations
Language: English
Release Date: September 9, 2013
A revolution has taken place in corporate communications in recent years. Democracy has arrived. The ongoing expansion of the web - and above all social media - means the public now have the power to shape the image and reputation of even the biggest businesses in giant public conversations. On social...
Public Relations, Society & Culture
Theoretical and Empirical Explorations
Language: English
Release Date: February 25, 2011
Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used...
Making It in Public Relations
An Insider's Guide To Career Opportunities
Language: English
Release Date: March 1, 2002
Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving...