Understanding Public Relations

Theory, Culture and Society

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Understanding Public Relations by Lee Edwards, SAGE Publications
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Author: Lee Edwards ISBN: 9781526422125
Publisher: SAGE Publications Publication: April 17, 2018
Imprint: SAGE Publications Ltd Language: English
Author: Lee Edwards
ISBN: 9781526422125
Publisher: SAGE Publications
Publication: April 17, 2018
Imprint: SAGE Publications Ltd
Language: English

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.

Understanding Public Relations** **introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:

  • Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power
  • Considers how public relations frames vital discussions of race, gender, class and ethics
  • Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK

Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.

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This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.

Understanding Public Relations** **introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:

Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.

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