Public Relations category: 887 books
Rethinking Reputation
How PR Trumps Marketing and Advertising in the New Media World
Language: English
Release Date: August 21, 2012
Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru...
by Dave Donelson
Language: English
Release Date: March 31, 2011
Language: English
Release Date: March 31, 2011
Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company’s message beyond traditional advertising.
“Tune Up Your Publicity Machine” covers the basics of public relations like how to prepare an effective press release...
by Andy Green
Language: English
Release Date: December 3, 2009
Language: English
Release Date: December 3, 2009
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating...
MediaWriting
Print, Broadcast, and Public Relations
Language: English
Release Date: March 1, 2013
MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles...
by Andy Green, Anne Gregory, Stephen Waddington
Language: English
Release Date: March 3, 2014
Language: English
Release Date: March 3, 2014
#PRredefined is a new international initiative with a bold ambition - to stimulate and lead the way in new thinking about the theory and practice of public relations - ultimately changing how 'public relations' is defined and delivered to make a positive difference. The first ebook in the series,...
Social Media and Public Relations
Eight New Practices for the PR Professional
Language: English
Release Date: April 17, 2012
In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book...
Corporate Social Responsibility, Sustainability, and Ethical Public Relations
Strengthening Synergies with Human Resources
Language: English
Release Date: November 30, 2017
Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S). Aimed at helping organizations uphold their commitments to people and the planet as well as profit, these...
by Julie Milne
Language: English
Release Date: March 28, 2014
Language: English
Release Date: March 28, 2014
A short, snappy, comprehensive guide to developing and successfully executing a PR action plan, including sections on PR in a crisis and de-marketing. Don't waste your opportunities, learn how to make your key messages central to every communication with your audiences. Public Relations - Getting...
Public Relations
2017, #1
Language: English
Release Date: July 30, 2017
This is a Public Relations book designed for tertiary learning students and institutions
MediaWriting
Print, Broadcast, and Public Relations
Language: English
Release Date: March 4, 2019
MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "How To" boxes throughout, this textbook explains the various...
The Social Issue in Contemporary Society
Relations Between Companies, Public Administrations and People
Language: English
Release Date: March 1, 2019
It is widely observed that societies are changing, and new social issues are raising. The relationship between actors in the global environment and in the local as well, is changing because of financial crisis, new technological revolution, climate change, richness reallocation and concentration....
Crisis Management By Apology
Corporate Response to Allegations of Wrongdoing
Language: English
Release Date: April 21, 2006
This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores...
by Sandra Cain
Language: English
Release Date: April 30, 2009
Language: English
Release Date: April 30, 2009
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
Branding Hoover's FBI
How the Boss's PR Men Sold the Bureau to America
Language: English
Release Date: October 7, 2016
Hunting down America’s public enemies was just one of the FBI’s jobs. Another—perhaps more vital and certainly more covert—was the job of promoting the importance and power of the FBI, a process that Matthew Cecil unfolds clearly for the first time in this eye-opening book. The story of the...