Crisis Management By Apology

Corporate Response to Allegations of Wrongdoing

Business & Finance, Marketing & Sales, Public Relations, Business Reference, Business Communication, Management & Leadership, Management
Cover of the book Crisis Management By Apology by Keith Michael Hearit, Taylor and Francis
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Author: Keith Michael Hearit ISBN: 9781135650247
Publisher: Taylor and Francis Publication: April 21, 2006
Imprint: Routledge Language: English
Author: Keith Michael Hearit
ISBN: 9781135650247
Publisher: Taylor and Francis
Publication: April 21, 2006
Imprint: Routledge
Language: English

This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores the motivations and rationales behind apologies, and considers the ethics and legal liabilities of these actions. Hearit provides case studies throughout the volume, with many familiar examples from recent events in the United States, as well as an international apology-making case from Japan.

The broad-perspective approach of this volume makes the content relevant and appealing to practitioners and scholars in public relations, business communications, and management. It is a valuable text for courses that take a discursive approach to public relations, and it also appeals to readers in business management, examining apology as a response strategy to corporate crises.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores the motivations and rationales behind apologies, and considers the ethics and legal liabilities of these actions. Hearit provides case studies throughout the volume, with many familiar examples from recent events in the United States, as well as an international apology-making case from Japan.

The broad-perspective approach of this volume makes the content relevant and appealing to practitioners and scholars in public relations, business communications, and management. It is a valuable text for courses that take a discursive approach to public relations, and it also appeals to readers in business management, examining apology as a response strategy to corporate crises.

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